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Celebrating Excellence in the Natural, Organic and Wellness Industry
The CHFA Industry Achievement Awards recognizes the best-of-the-best in the natural, organic, and wellness industry. Our awards range from celebrating successful teams, to highlighting emerging entrepreneurs – this is your chance to have your accomplishments recognized on a national scale.
The CHFA Industry Achievement Awards will be hosted at CHFA NOW Toronto on Saturday, September 17. Join us to celebrate excellence in the industry and spotlight our colleagues who have been recognized by their peers.
Reception:
Saturday, September 17
5:00 p.m.– 6:00 p.m. ET
Ceremony:
Saturday, September 17
6:00 p.m.–7:00 p.m. ET






This Year’s Award Categories
CHFA John Holtmann Leadership Award
Named after an incredible leader in the natural products industry, this award is given to an individual who demonstrates passion and commitment, serves as an inspiration for others and has played a significant role within his/her company or in the wider industry.
*This award winner is selected by the judging panel*
The Judging Panel
The CHFA Industry Awards Council is made up of individuals who have 5+ years of industry experience – here’s who’s on it this year:
- Jenn Slattery, Jamieson Wellness/Body Plus
- Andrea Parete, UNFI Canada
- Mackie Vadacchino, Bioforce
CHFA Brand Impact Award
This award is presented to a brand that has executed a best-in-class marketing campaign within the past 12-months. This may cover PR, out of home (OOH), digital, direct or integrated campaigns.
CHFA Award for Excellence in Sales
This award is presented to a sales representative who exemplifies leadership and exceptional service. Nominees must be employed by a CHFA Supplier member in good standing. A regional award, nominees must be based in Eastern Canada (ON/QC/NL/NS/NB/PE). The recipient is also presented with a monetary award.
Retail Innovation Award
(self-nominations encouraged)
This award is presented to a retailer that has demonstrated innovation and creativity in retail within the past 12-months. This may include original in-store design, best in class consumer experience for online or omnichannel shopping, or creativity in digital advertising or communications.
CHFA Excellence in Retail Sales Award
This award is presented to an individual working in retail sales who exemplifies leadership through outstanding customer service and product knowledge, merchandising skills and encouragement of suppliers in the health food industry. Nominees must be employed by a CHFA Retailer member in good standing. A regional award, nominees must be based in Eastern Canada (ON/QC/NL/NS/NB/PE). The recipient is also presented with a monetary award.
Celebrating Diversity Award
(self-nominations encouraged)
This award acknowledges and celebrates organizations engaged in efforts that create a more inclusive institutional culture that promotes diversity and equity.
One to Watch Award
This award is presented to an individual who has demonstrated key initiatives and measurably
contributed to a company’s success or impacted the natural health industry in Canada.
Agent of Change Award
The The Agent of Change Award acknowledges the presence of dedicated advocates and activists within our
community. Presented to a CHFA Member company or individual that has made substantial
contributions through their social justice advocacy work and who are champions of social justice and
change.
Woman of Influence Award
The Woman of Influence Award celebrates a female leader who plays a vital role in building a better
and more prosperous business and industry.
Why Enter the CHFA Industry Achievement Awards
Generate Attention
Celebrate Your Community
Build Your Brand
Entry Process
1CHFA Membership Required
The CHFA Industry Achievement Awards are a way for CHFA Members to recognize and celebrate achievement within our industry. Only members are eligible to nominate, vote and receive awards.
2Important Deadlines
The deadline for nominations is Wednesday, July 13, 2022.
3 Check the Criteria
To view the criteria for each award, please click here.
If you have any questions about the nomination process, please contact CHFA Awards at awards@chfa.ca or 1.800.661.4510 ext. 239.
4 Submit Your Nomination
To submit your nomination, please click here. Criteria for each award can be found here.
Please note that self-nominations are not allowed for the following awards:
- CHFA John Holtmann Leadership Award
- CHFA Woman of Influence
- CHFA Excellence in Sales
- CHFA Award for Excellence in Retail Sales
- CHFA One to Watch
5 Celebrate & Promote
Your work, if nominated, may be shared across CHFA social media, email and websites. We encourage all nominees to share their nominations with their communities.* Be sure to tag us at @cahealthfood.
*Only CHFA Members can vote. 1 vote per member company.