We hear that wellness is trending, but what does that mean? Who is shopping for these categories, what product attributes are they looking for, and how have global issues like the COVID-19 pandemic, inflation and supply chain changed their shopping habits? Join CHFA President & CEO, Aaron Skelton, along with CHFA Director of Marketing and Communication, Lynsey Walker, as they discuss the findings of CHFA’s research study, Health, Wellness and the Canadian Consumer and provide tangible actions you can take to capture the hearts, minds and wallet shares of the natural, organic and wellness shoppers.