Our session will explore the following topics: 

• The impact of inflation on the consumer purchasing behavior in the beauty & personal care industry 
• The consumers are more conscious about the products they buy and are more interested in ingredients sourcing, brand stories, supporting local, and purchasing diverse and inclusive brands 
• Consumers are looking for simpler, cleaner and easy to use products that are effective 
• How to create value by tailoring the product offering to support the individual needs of our diverse customer