CHFA NOW Evergreen Logo
The Future of Retail is Clean

Barb Stegemann
Bestselling Author and CEO of The 7 Virtues Peace Perfumes

SEPTEMBER 16, 2022
10:30–11:15 AM ET


From outlier to a leader in the retail space, Barb Stegemann, the CEO and Founder of The 7 Virtues, led her company — an award-winning social enterprise — into becoming the #1 selling Clean at Sephora perfume brand in both the US and Canada. It is now sold at Sephora retail locations in 15 countries, and continues to exceed all projections in sales and growth.

Stegemann is a leader in the clean revolution and a futurist when it comes to retail. Through sharing her innovative approach to business and her retail training model, Stegemann will show why “clean” is the future, and how retail stores can capitalize on this through innovative partnerships and marketing. 


Barb Stegemann disrupted an entire industry from her garage, armed with only a personal Visa card and a dream to help people rebuild in war-ridden countries. Today, The 7 Virtues is an award-winning social enterprise and a leader in the clean and conscious beauty movement. Stegemann has led her company into becoming the #1 selling “Clean at Sephora” perfume brand in both the US and Canada, with sales now expanded into 15 countries.

Stegemann first became known to millions of Canadians when she landed a venture-capital deal on CBC’s hit show Dragons’ Den — the first woman from Atlantic Canada to do so. She went on to become the “Top Game Changer” in the history of the popular reality show. Since then, Stegemann and her hypo-allergenic fragrance collection have been celebrated in major media outlets around the world, including Vogue, Elle Canada, Fast Company, Forbes, The Cut, Women’s Wear Daily, The Globe and Mail, as wells as CBC, CNN, Bloomberg, and more.