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CHFA NOW · Toronto 2023

Event Information

EXHIBITION PLACE

Conference: September 21–22, 2023
Trade Show: September 23–24,2023

CHFA NOW · Toronto 2023

Event Information

EXHIBITION PLACE

Conference: September 21–22, 2023
Trade Show: September 23–24,2023

CHFA NOW is the number one source for new products and education for retailers who are doing business in Canada.

If your store sells natural health products, organics, specialty foods, health & beauty, sports nutrition and/or nutraceuticals, this is your one-stop shopping experience. 

Everyone working in retail — from owners to managers to buyers — will benefit from the opportunity to see, touch, taste and compare thousands of products. Take advantage of discounted show pricing on your favourite products, receive special incentive programs from the exhibitors and make connections you won’t find anywhere else.

FAQs

Conference:

Beanfield Centre, Exhibition Place
105 Princes’ Blvd, Toronto, ON M6K 3C3

Trade Show:

Enercare Centre, Exhibition Place
100 Princes’ Blvd Unit 1, Toronto, ON M6K 3C3


Access to Exhibition Place is available by foot, bicycle, car, or public transit (streetcar, GO train, bus). For directions, as well as parking info, click here.

Attendee Registration and Badge Pick-up

Enercare Centre – Hall A:

  • Thursday, September 21
    • 8:00 AM–4:00 PM
  • Friday, September 22
    • 9:00AM–6:00 PM
  • Saturday, September 23
    • 8:00 AM–6:30 PM
  • Sunday, September 24
    • 9:00 AM–4:00 PM

Beanfield Centre:

  • Friday, September 22
    • 9:00 AM–6:00 PM

CHFA NOW is a trade only event that is open to individuals currently working within the natural health products, specialty food and organic industries. The primary target audience for this show is retailers and health professionals who sell or professionally recommend natural health products or organics directly to consumers. CHFA trade shows are not open to the general public. All attendees will be required to provide proof that their company is involved in the industry. Forms of acceptable proof include, but are not limited to, a business license, business card, pay stub with photo ID, or health care accreditation.

If you want to join us at CHFA NOW as media, please review our Media Registration page.

Refer to our Policies for detailed information on requirements.


Media:  Please refer to this page for press and influencer policies and registration.

Leading suppliers, manufacturers, distributors and brokers of natural health and organic products exhibit. Click here for the Exhibitor List.

You can register online before the pre-registration deadline (Aug. 25), or onsite during the show. Business ID and photo ID is required to register onsite or to pick up your badge holder.

The complimentary pre-registration passes are valid for retailers and health practitioners only. Simply register online, before the date specified.

Business ID and photo ID is required to register onsite or to pick up your badge holder.

I am a:Advance
ENDS August 25, 2023		On-Site
September 23-24, 2023
CHFA MemberFREEFREE
Non-Member Retailer or Health PractitionerFREEFREE
Non-Member Supplier & Business Services$699$899

Apart from the aisles of samples to choose from on the trade show floor, we are ensuring our guests are well fed this year with multiple food options to enjoy. We’re taking care of retailers throughout the weekend by offering them exclusive access to our breakfasts before the trade show floor opens and hooking them up with vouchers for our concession stands and food trucks available for lunch throughout the weekend. Note, the concession stands, and food trucks are also available for exhibitors to purchase food at.

Shuttle buses will be running Friday, September 22 to Sunday, September 24 from the following hotels: 

  • Toronto Marriott City Centre
  • The Delta Toronto
  • Intercontinental Hotel
  • Hyatt Regency Hotel


There is no shuttle service from The Westin Airport Hotel and from Hotel X.

Check back for the shuttle schedule in August!

CHFA encourages a healthy work/ life balance and as such children under the age of 18 are allowed to attend the show, but must be supervised by a guardian at all times. To ensure food safety rules are followed, children may not help themselves to samples. CHFA NOW is a trade event and, as such, a place of business for exhibitors and attendees. If children are disruptive, the parents will be asked to remove them from the show floor.

Infants and children under the age of 16 are not permitted within conference sessions. CHFA reserves the right to limit the use of strollers on the trade show floor during peak times if necessary.

Wheeled carts (including luggage) are not permitted on the show floor. A coat check area is provided free of charge for attendees to store wheeled carts while visiting the show.

Uber Voucher Program

This Uber Voucher program is part of our new Retailer VIP Package for CHFA NOW Toronto to help retailers save on rides to and from the show. There are limited vouchers available each day and will be running from Friday, September 22 – Sunday, September 24. There is a different voucher link each day and attendees will be sent the voucher link via email the day before the voucher is valid. The voucher value is $30 and is limited to one per person per day.

The Uber Voucher program is part of our new Retailer VIP Package for CHFA NOW Toronto to help retailers save on rides to and from the show. It is only available to retailer attendees who registered by August 25, 2023. There are limited vouchers available each day and limited to one per attendee per day. The program will is running between Friday, September 22 to Sunday, September 24. 

You will need to click the voucher link in the email provided by CHFA to add the voucher to your Uber account on your phone. The voucher is limited to one per person. 

You need to have the latest version of the Uber app installed on their smartphone to claim the voucher. Please visit the Google Play Store (for Android phones) or the Apple App Store (for iPhones) to download the Uber app and create an account. More detailed instructions can be found on the Uber website here.

The voucher value is $30 per day. The voucher does not cover tips.


Media:  Please refer to this page for press and influencer policies and registration.

It will be applied automatically to your trip total if it used during the valid dates and times and meets the valid pickup/drop-off location(s), which is indicated in the email CHFA sends with the voucher links.

Here are the valid dates & times and valid pickup/drop-off locations:  

  • Friday, September 22 from 6:00 AM – 9:00 PM ET
    • Valid for travel with pickup and drop-off at Exhibition Place, Beanfield Centre & Enercare Centre 
  • Saturday, September 23 from 6:00 AM – 9:00 PM ET 
    • Valid for travel with pickup and drop-off at Exhibition Place, Beanfield Centre & Enercare Centre 
  • Sunday, September 24 from 6:00 AM – 7:00 PM ET 
    • Valid for travel with pickup and drop-off at Exhibition Place, Beanfield Centre & Enercare Centre 

Thank you for your patience. Although we’d love to provide a voucher for everyone, there are limited quantities of vouchers available each day (Friday-Sunday), and it is claimed on a first–come, first-served basis. If you missed out on the vouchers today, please try to claim one next time when CHFA sends you an email with the new voucher link.

If you are having issues with redeeming the voucher, please ensure the voucher you are claiming is for the correct date, time and pickup/drop off location that is referenced in the email.

If you are having issues with requesting a ride, contact Uber support, click here for details.

A new Uber voucher link is issued each day and are only valid for the date and time period specified in the email sent by CHFA, which is sent the day before the voucher is valid. Once the voucher expires, it is no longer available in your wallet.

Event Access / Policies

Do I qualify to attend?

All CHFA events are trade only events and are not open to the general public. CHFA NOW is open to individuals currently working within the natural health products, specialty food and organic industries. The primary target audience for this show is individuals that sell or professionally recommend natural health products or organics directly to consumers. All attendees will be required to provide proof that their company is involved in the industry and of their employment by said company. If you want to join us at CHFA NOW as media, please review our Media Registration page.

See our attendance policies below for details and requirements.


Business Type & Pricing

Business CategoryAdvance
ENDS August 25, 2023		On-Site
September 23-24, 2023
CHFA MembersFREEFREE
RetailerFREEFREE
Health PractitionerFREEFREE
Manufacturer$699$899
Distributor$699$899
Business Service$699$899
Association$699$899
Government$699$899
StudentN/AComplimentary
(Sunday ONLY. See details below)

Prices above refer to trade show registration and do not include in-person conference sessions. See the conference page (coming soon) for details on sessions and pricing.


Business Definitions & Requirements for Proof of Business

CHFA must be able to easily verify both of the following:

  1. Your organization’s active involvement in the natural health product, specialty food or organic industries
  2. Proof of your employment by said company

Definition: Primary business is the retail sale of natural health products, specialty food or organic products directly to consumers or professionals. The store must sell more than one manufacturer’s product line. If you only sell one manufacturer’s product or brand you must register as a manufacturer. If any part of your retail business also manufactures products, your company is considered a manufacturer and must register as such.

Acceptable forms of business proof include: 

  • Business Card (must include both attendee and company name) 
  • Retail Business License 
  • Pay Stub and Photo ID 
  • Purchase orders from an exhibiting company 


Registration Fees:

Business CategoryAdvance
ENDS August 25, 2023		On-Site
September 23–24, 2023
RetailerFREEFREE

Definition: Primary business is as a practitioner or fitness professional engaged in the promotion of natural health and/or organic health food products to consumers. Also includes owners or staff of health clubs, gyms and spas. Practitioners whose primary employment consists of consulting with or working for a firm to provide business services, rather than to provide health services to patients in a clinical setting, will be required to register as business service.

Acceptable forms of business proof include:

  • Medical License / Health Accreditation
  • Business Card (must include both attendee and company name)
  • Pay Stub and Photo ID (onsite)
  • Purchase orders from an exhibiting company


Registration Fees:

Business CategoryAdvance
ENDS August 25, 2023		On-Site
September 23–24, 2023
Health Promotion /
Practitioner		FREEFREE

Definition: The manufacture and/or distribution of natural health and/or organic health food products ultimately destined for sale to consumers or professionals through retail. Also includes wholesalers, brokers, importers and exporters.

Acceptable forms of business proof include:

  • Business Card (must include both attendee and company name)
  • Business License
  • Pay Stub and Photo ID (onsite)


Registration Fees:

Business CategoryAdvance
ENDS August 25, 2023		On-Site
September 23–24, 2023
Manufacturer / Distributor / Broker$699$899

Definition: A company that supports businesses within the natural health or organic industry but does not produce a tangible commodity. 

Acceptable forms of business proof include: 

  • Business Card (must include both attendee and company name) 
  • Paystub and Photo ID 
  • Purchase Orders from participating exhibitors


Registration Fees:

Business CategoryAdvance
ENDS August 25, 2023		On-Site
September 23–24, 2023
Business Service$899$899

Definition: A professional association servicing businesses or professionals within the natural health product or organic industry. 

Acceptable forms of business proof include: 

  • Business Card (must include both attendee and company name) 
  • Paystub and Photo ID 
  • Membership requirements demonstrating industry involvement

     

Registration Fees:

Business CategoryAdvance
ENDS August 25, 2023		On-Site
September 23-24, 2023
Association$699$899

Definition: Primary activity is within a governmental body that aids in the promotion and support of the natural health and/or organic industry. Please contact info@chfa.ca. 

Registration Fees:

Business CategoryAdvance
ENDS August 25, 2023		On-Site
September 23-24, 2023
Government$699$899

Definition: CHFA is pleased to provide a forum for students to engage with the industry in which they one day hope to work. Our trade shows are an excellent learning forum, but first and foremost they are a place of business for the manufacturers and retailers currently working in the industry. In order to ensure that the flow of business is not disturbed, CHFA has implemented restrictions related to student admission at our show.

Student Admission: 

CHFA offers complimentary access to the trade show to students enrolled in programs that will have them working in the natural health or organic industry upon graduation. 

Students may not pre-register. Upon arrival at the event, students will be issued a student badge. 

  • Admission is granted on day two of the trade show, which is Sunday. Students may not attend on Saturday. 
  • Students may not attend the conference program. 
  • Student ID is required and their program must be related to the natural health or organic industry. 
  • This is a trade event where product is not for sale for personal use. 
  • Please be courteous and take samples only if offered by the exhibiting company.

Attendance Policies

CHFA NOW is open to individuals currently working within the natural health and organic products industry. The primary target audience for this show is individuals who sell or professionally recommend natural health products, specialty foods or organics directly to consumers. 

Identification is required for all non-CHFA members to gain access to the conference and trade show. CHFA must be able to easily verify both of the following:

  1. Your organization’s active involvement in the natural health, organic or grocery industry 
  2. Proof of your employment by said company

Multiple documents may be required to confirm registration category and required verification. 

Acceptable industry involvement verification includes, but is not limited to: 

  • Health care accreditation 
  • Marketing channels such as website and unique domain based e mail address 
  • Recent purchase orders from CHFA exhibitors 

Acceptable proof of employment includes, but is not limited to: 

  • Business license 
  • Business Card with photo ID 
  • Health Care accreditation 
  • Pay stub with photo ID (please protect your privacy by covering your SIN and deductions, etc.) 

*Photo ID will be required to pick up all badges on-site.*

 

Event Refund Policy

Trade show registration is non-refundable once registration is approved or, for pending registrations, less than 21 days’ notice prior to the commencement of the conference and trade show. Upon submission of your registration, your details will be verified by CHFA. You will receive an official confirmation once your registration is approved (for non-members this is once industry and employment verification is reviewed.) CHFA reserves to itself the right to restrict entry to the show and/or conference to any individual. Any such person requested to leave the show and/or conference shall do so immediately on request, whether previously issued a badge permitting entry. 

Fees paid for conference sessions will be refunded, less a $50 administration fee, when cancellation is received in writing 21 days prior to the commencement of the conference and trade show. Send your cancellation notification to events@chfa.ca. Cancellations received after this date will not be entitled to a refund.

 

Rules and Regulations

  • Badges are non-transferable and must be visible at all times 
  • Children under the age of 18 must be accompanied by an adult at all times 
  • No wheeled carts or luggage will be allowed on the trade show floor 
  • Infants are not permitted in seminars 
  • Soliciting by attendees on the show floor is prohibited 
  • Please ask before you take. Not all products on display are intended as samples

     

Photography and Video

CHFA reserves the right to take photographs and video footage of our events for our own records, publicity and promotional purposes. In consideration of admission to CHFA Trade Show and Conference, the attendee or exhibitor hereby gives permission in perpetuity to reproduce, copy, publish, or otherwise use his/her likeness and/or voice, whether in electronic or print media, as taken from the event or any material based upon or derived there from, or to refrain from so doing, in whole or in part, throughout the world. 

Media personnel are permitted to photograph or do videography only if wearing a media badge, and with the permission of those being photographed or filmed. 

Attendees are encouraged to photograph their visit to CHFA events and share their experience on social media. Professional videography by attendees and exhibitors is not permitted unless it is pre-authorized by CHFA.

Sustainability

Our Commitment to Sustainability

From planning our event to the show floor, we are very mindful of our impact on the environment and are making efforts to ensure we’re as efficient as possible.
  • The home of CHFA NOW is at the Enercare Centre at Exhibition Place – a LEED® Platinum-certified convention centre. Exhibition Place has undertaken an environmental stewardship initiative, entitled GREENSmart, which includes the promotion of sustainable development, environmental initiatives and leading-edge green technologies and practices across the site. Learn more about their commitment to sustainability, here.
  • We’re proud to support The Daily Bread Food Bank – a local organization we’ll be donating extra food and samples to.
    • What we can’t donate to the Daily Bread Food Bank, we work with a waste management company to ensure everything that can be recycled or composted goes to the right place.
  • To save paper, we’ve decided our show guide is best viewed digitally! We encourage you to view our website for the most up-to-date information and refrain from printing.

Sustainability Tips

We collected a few tips to help our community reduce their carbon footprint while at the show. We’re always trying to find new ways to be sustainable – if you have a suggestion to add, let us know! Email us at info@chfa.ca.
  • Conserve water: Take shorter showers 
  • Conserve energy: Turn off lights & thermostat when leaving your hotel room 
  • Save the trees: Use our QR codes for quick access to information rather than printing  
  • Reduce waste: Bring your own reusable water bottle and/or coffee cup 
  • Reuse: Return your badge holder at the registration desk before you leave 
  • Recycle: Break down cardboard and put it in the recycling bin 
  • Exhibitors: We encourage you to donate samples you have leftover from the show 

Harassment and Discrimination

We are committed to providing a safe space for all attendees. Harassment and discrimination of any kind will not be tolerated at any CHFA events and will result in immediate removal from the show floor and a permanent ban from all future CHFA events. We encourage anyone who experiences or witnesses any acts of harassment or discrimination to report it to the CHFA Member Kiosk or CHFA Member Lounge.

Privacy Policy

Beware of fraudulent solicitations

You may be receiving fraudulent enquiries from companies claiming to be working on behalf of or with CHFA. They include offers for everything from hotel accommodation, to attendee lists, to booth sales. This activity has grown in recent years and we advise everyone to be careful when engaging with companies who are not affiliated with CHFA. All of our official show service providers are noted on our website. We never make our attendance lists available to third party companies. We do not engage third party companies to sell booth space on our behalf. Hotels in the show block can be booked directly through our website.

We have tried many times over the years to stop this activity. Unfortunately these companies often do not originate in Canada and do not adhere to Canadian law when it comes to spamming. If you would report this activity to the The Spam Reporting Centre at spam@fightspam.gc.ca, it may help to curb this activity in future. 

The Spam Reporting Centre gathers intelligence to support the enforcement of Canada’s Anti-Spam Legislation (CASL). If you are concerned about an activity that you believe may be in violation of CASL, you can bring it to the attention of the three government agencies responsible for enforcing CASL (the Canadian Radio-television and Telecommunications Commission, the Competition Bureau and the Office of the Privacy Commissioner of Canada) by making a submission to the Spam Reporting Centre.

For more information on CHFA’s privacy policy, please click here.

CHFA NOW Toronto

Exhibition Place

Conference: September 21–22, 2023
Trade Show: September 23–24, 2023

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