CHFA NOW · Toronto 2024

Exhibitor FAQs


Conference: September 19 & 20, 2024
Trade Show: September 21 & 22, 2024

CHFA NOW · Toronto 2024

Exhibitor FAQs


Conference: September 19 & 20, 2024
Trade Show: September 21 & 22, 2024

CHFA NOW Toronto 2024 will be hosted in-person, taking place September 19-22, 2024 at Exhibition Place.

Conference: September 19 & 20, 2024 at Beanfield Centre, Exhibition Place

Trade Show: September 21 & 22, 2024 at Enercare Centre, Exhibition Place

Booth Pricing:  

  • Standard 10×10’ Booth – $2,575 + applicable taxes 
  • Premium 10×10’ Booth – $2,735 + applicable taxes
  • 10 x 20′ pavilion – $5,600 + applicable taxes
  • 20 x 20′ pavilion – $11,200 + applicable taxes
  • 20 x 30′ pavilion – $16,800 + applicable taxes

Exhibit application costs include: 

  • Carpet  
  • 8’-high drapery back wall (in-line booth only)  
  • 3’-high drapery sidewall (in-line booths only)  
  • 4 exhibitor badges per 100 sq. ft.
  • Material handling (on-site – show docks to booth) 

Note that anything else you require will have to be brought with you or purchased through our show service providers within the Exhibitor Manual (coming soon).

Below are the payment installment dates for CHFA NOW Toronto 2024: 
  • 20% + applicable taxes due immediately when booth is assigned  
  • 40% + applicable taxes due on March 19, 2024  
  • 40% + applicable taxes due on June 19, 2024
Note that your exhibit space is not confirmed until your first 20% deposit has been paid. Per our Exhibitor Terms and Conditions, all monies received are non-refundable and non-transferable. 

Standard booths are 10×10’ inline booths and premium booths are 10×10’ inline corner booths or any 10×10’ booths facing the pavilion section.

A copy of your invoices is available through your CHFA member dashboard. Click here to log in now and view your invoice details. To review the Exhibitor Terms & Conditions, click here.
Booth fees are non-refundable and non-transferrable per our Exhibitor Terms and Conditions and no refunds are being issued for deposits that have been paid at the point that an exhibitor wishes to cancel. If you would like to proceed with canceling your booking, please email 
Click here to access your Member Dashboard. Your username is your company email, and you can use the Password Reset function to create a new password. If you need additional assistance, please email
To login to the Member Dashboard for the first time, please follow these simple steps: 
  • Go to
  • Select “Retrieve Password
  • You will receive an email with a link to change your password

Since active membership is a component of our exhibit applications, you’ll have to renew your membership in order to book your booth. Please contact our Member Experience team at Once your membership is active, you’ll be able to book your booth within your member dashboard.  

Our trade shows attract retailers from across the country and from a variety of channels, including independent health food stores, grocery-mass, drug, online, and specialty. We also welcome our large network of broker and distributor partners who are looking for the next great brand to represent!

CHFA NOW is Canada’s largest trade show dedicated to natural and organic health and wellness. Below are just a few of the great reasons to exhibit: 

  • Meet up with top retailers, buyers and category managers from across the country  
  • Get new products noticed by putting them in the spotlight   
  • Create brand awareness and recognition in front of a highly targeted audience  
  • Build your presence in the community, connecting with industry peers and press  
  • Stay ahead of trends, innovation, strategy, and regulatory affairs with your all-access conference pass  

CHFA NOW Event Website 

This is your go-to place for all things CHFA NOW including conference and tradeshow dates, times and locations, our schedule of events, our growing list of exhibitors and retailer attendees, information on health & safety, and much more.

Exhibitor Manual (Success Guide): 

Our Exhibitor Manual is your go-to guide for everything you’ll need to know about being an exhibitor. It includes key dates and deadlines you need to be aware of, booth display guidelines, food sampling application forms, exhibitor badge registration, links to purchase show services like electrical, furniture/accessory rentals, and onsite cold storage, general show policies, and much more. It also includes a promotional toolkit with assets that you can utilize to spread the word about your participation in email and on social.

The Exhibitor Manual is coming soon.

Our commitment is to keep our community safe, and we continue to follow guidance from the Province of Ontario and Exhibition Place. We’ve also implemented enhanced cleaning, sanitization, and safety protocols during the show to help participants feel safe, including contactless registration.  

As and when provincial health and safety policies change, we will be sure to keep you informed of any critical policy updates so that you can plan for a safe, healthy, and successful show.  

At CHFA, our commitment is always to deliver value for our members, and there’s never been a more important time to join the community and bring better health to more Canadians. We provide a full range of services that positively impact our member businesses and the industry, including access to our iconic tradeshows, ongoing industry insights and education, advocacy efforts, regulatory support, and access to exclusive discounts from our benefit partners that offer you cost savings in a variety of areas. For more information on membership, please click here or contact
We’re here to help! If you have any questions about our association or events, please get in touch with any of our teams below: