CHFA NOW · Toronto 2023

Exhibitor FAQs


Conference: September 21–22, 2023
Trade Show: September 23–24,2023

CHFA NOW · Toronto 2023

Exhibitor FAQs


Conference: September 21–22, 2023
Trade Show: September 23–24,2023

CHFA NOW Toronto 2023 will be hosted in-person, taking place September 21-24, 2023 at Exhibition Place.

Conference: September 21-22, 2023 at Beanfield Centre, Exhibition Place

Trade Show: September 23-24, 2023 at Enercare Centre, Exhibition Place

The trade show will be open from 10:00 AM – 5:00 PM.

Exhibitor Registration and Badge Pick-up

  • Thursday, September 21
    • 11:00 AM–6:00 PM
  • Friday, September 22
    • 8:00 AM–6:00 PM
  • Saturday, September 23
    • 7:30 AM–5:00 PM
  • Sunday, September 24
    • 8:30 AM–2:00 PM

Booth Pricing:  

  • Standard 10×10’ Booth – $2,525 + applicable taxes 
  • Premium 10×10’ Booth – $2,685 + applicable taxes 
  • Pavilions – $27.50/sqft starting at 10×20’ in size at $5,500 + applicable taxes 

Exhibit application costs include: 

  • Carpet  
  • 8’-high drapery back wall (in-line booth only)  
  • 3’-high drapery sidewall (in-line booths only)  
  • 4 exhibitor badges per 100 sq. ft.  
  • Material handling (on-site – show docks to booth) 

Note that anything else you require will have to be brought with you or purchased through our show service providers within the Exhibitor Manual (coming soon).

Below are the payment installment dates for CHFA NOW Toronto 2023: 

  • 20% + applicable taxes due immediately when booth is assigned  
  • 40% + applicable taxes due on March 21, 2023  
  • 40% + applicable taxes due on June 21, 2023  

Note that your exhibit space is not confirmed until your first 20% deposit has been paid. Per our
Exhibitor Terms and Conditions, all monies received are non-refundable and non-transferable. 

Standard booths are 10×10’ inline booths and premium booths are 10×10’ inline corner booths or any 10×10’ booths facing the pavilion section.

Exhibit sales are well underway. Please review our live online 2023 Toronto Booth Availability Guide showing what booths are available. If you hover over an open booth (orange) it will show you the size and cost of the booth, and if you hover over a booked booth (black), it will show you what company will be exhibiting in that space.

Please also review the full floor plan showing booth proximity to all the entrances, bathrooms, loading docks etc.

Membership with CHFA is a requirement of our exhibit applications, so the first step is to apply for membership online if you’re not an active member. 

If you are a CHFA member, please use the instructions below to book your booth within your member dashboard.

  1. Review the 2023 Toronto Booth Availability Guide for what booths are available; if you hover over an open booth (orange) it will show you the size and cost of the booth, and if you hover over a booked booth (black), it will show you what company will be exhibiting in that space.
  2. Log into your Member Dashboard
  3. Click the ‘CHFA NOW Toronto 2023 Exhibitor Application’ link under the ‘Trade Show Exhibit Info’ section. 
  4. Select your desired booth(s) on the floorplan, click ‘continue to payment’ at the top of the page, and pay your booth fees directly in your dashboard.   
  5. Once your payment has been received, you will receive an official booth confirmation email. 

Please review the Exhibitor Terms and Conditions prior to booking your booth. 

A copy of your invoices is available through your CHFA member dashboard. Click here to log in now and view your invoice details. To review the Exhibitor Terms & Conditions, click here.
Booth fees are non-refundable and non-transferrable per our Exhibitor Terms and Conditions and no refunds are being issued for deposits that have been paid at the point that an exhibitor wishes to cancel. If you would like to proceed with canceling your booking, please email 

Click here to access your Member Dashboard. Your username is your company email, and you can use the Password Reset function to create a new password. If you need additional assistance, please email

To login to the Member Dashboard for the first time, please follow these simple steps: 
  • Go to
  • Select “Retrieve Password
  • You will receive an email with a link to change your password
Since active membership is a component of our exhibit applications, you’ll have to renew your membership in order to book your booth. Please contact our Member Care team at Once your membership is active, you’ll be able to book your booth within your member dashboard.  

Our trade shows attract retailers from across the country and from a variety of channels, including independent health food stores, grocery-mass, drug, online, and specialty. We also welcome our large network of broker and distributor partners who are looking for the next great brand to represent!

CHFA NOW is Canada’s largest trade show dedicated to natural and organic health and wellness. Below are just a few of the great reasons to exhibit: 

  • Meet up with top retailers, buyers and category managers from across the country  
  • Get new products noticed by putting them in the spotlight   
  • Create brand awareness and recognition in front of a highly targeted audience  
  • Build your presence in the community, connecting with industry peers and press  
  • Stay ahead of trends, innovation, strategy, and regulatory affairs with your all-access conference pass  

CHFA NOW Event Website 

This is your go-to place for all things CHFA NOW including conference and tradeshow dates, times and locations, our schedule of events, our growing list of exhibitors and retailer attendees, information on health & safety, and much more.

Exhibitor Manual (Success Guide): 

Our Exhibitor Manual is your go-to guide for everything you’ll need to know about being an exhibitor. It includes key dates and deadlines you need to be aware of, booth display guidelines, food sampling application forms, exhibitor badge registration, links to purchase show services like electrical, furniture/accessory rentals, and onsite cold storage, general show policies, and much more. It also includes a promotional toolkit with assets that you can utilize to spread the word about your participation in email and on social.

To view the Exhibitor Manual, click here.

Drive traffic to your booth and gain brand awareness with our array of advertising and marketing opportunities that offer increased brand visibility before, during, and after the show. This year, we’re bringing back many of your favourite items, including featured product showcases, brand schools, entrance sampling stations, happy hour celebration stations, branded hotel key cards, product drops in attendee hotel rooms, and many more.

To view the Sponsorship & Marketing Brochure, click here.

To order Exhibitor Marketing Add-ons, click here.

Our commitment is to keep our community safe, and we continue to follow guidance from the Province of Ontario and Exhibition Place. We’ve also implemented enhanced cleaning, sanitization, and safety protocols during the show to help participants feel safe, including contactless registration.  

As and when provincial health and safety policies change, we will be sure to keep you informed of any critical policy updates so that you can plan for a safe, healthy, and successful show.  

At CHFA, our commitment is always to deliver value for our members, and there’s never been a more important time to join the community and bring better health to more Canadians. We provide a full range of services that positively impact our member businesses and the industry, including access to our iconic tradeshows, ongoing industry insights and education, advocacy efforts, regulatory support, and access to exclusive discounts from our benefit partners that offer you cost savings in a variety of areas. For more information on membership, please click here or contact

We’re here to help! If you have any questions about our association or events, please get in touch with any of our teams below: