As a part of a larger goal of modernizing and enhancing CHFA’s technology stack, we’re rolling out new platforms to help our members and exhibitors have a more seamless experience when it comes to participating in our trade shows and taking advantage of membership perks.

For our trade show exhibitors, we’re excited to introduce ExpoGenie, a modern and simple event management platform for exhibitors to manage all their booth bookings, access the exhibitor manual, complete tasks, and book marketing and sponsorship opportunities, all in one place. To help exhibitors navigate ExpoGenie, we’ll be sharing resources and training materials regularly.

Note: For existing exhibitors, the main trade show contacts would’ve already received their login info from events@expo-genie.com. 

If you have any issues with using the platform, please contact us at sales@chfa.ca.  

ExpoGenie is the go-to place for exhibitors on all things related to managing their booth and show details. This includes booth booking, managing their booth information, booking and managing marketing and sponsorship opportunities, accessing the exhibitor manual, and managing all exhibitor tasks. 

The CHFANOW.CA website will be the go-to event website for attendee registration details, event and venue information, schedule of events happening at the show and anything related to promoting the event. This website may include exhibitor resources that are also available on your ExpoGenie portal. 

The CHFA.CA website is the official CHFA company website. CHFA Members and non-members can access this website for all things related to CHFA, including our advocacy efforts, resources, events and education opportunities, programs and initiatives. CHFA Members can log in to access member-exclusive content, such as webinars, consumer reports, advertising opportunities and more.

Check your inbox for an email from CHFA NOW (events@expo-genie.com) which includes your login details. This would’ve been sent to the main trade show contact. If you remember the email address you used, please use the password reset feature to set a new password for your account.

We recommend only creating one user account per company and sharing the login details with your team members. Communications, such as Exhibitor Bulletins, important exhibitor information and trade show rebook will continue to be sent to secondary trade show contacts.

If you are having any issues accessing your account. Please email us at sales@chfa.ca.

Follow the instructions here to book a booth.

CHFA NOW Toronto will be an in-person event, running September 25–27, 2026 at Exhibition Place in Toronto, ON.

Conference: Friday, September 25, 2026  

Trade Show: Saturday September 26 & Sunday September 27, 2026

Booth Pricing:    

• Standard 10×10’ Booth – $2,725 + applicable taxes  

• Premium 10×10’ Booth – $2,885 + applicable taxes  

• Pavilion starting at 10×20 – $30 per sq foot + applicable taxes   

Exhibit application costs include:    

• Grey Carpet    

• 8’-high drapery back wall (in-line booth only)    

• 3’-high drapery sidewall (in-line booths only)    

• 4 exhibitor badges per 100 sq. ft.  

• Material handling (on-site – show docks to booth) 

Note that anything else you require will have to be brought with you or purchased through our show service providers within the Exhibitor Manual.

Below are the payment installment dates for CHFA Toronto 2026:   

• 20% + applicable taxes due immediately when booth space is assigned    

• 40% + applicable taxes due on March 23, 2026  

• 40% + applicable taxes due on June 22, 2026 

Note that your exhibit space is not confirmed until your first 20% deposit has been paid. Per our Exhibitor Terms & Conditions, all monies received are non-refundable and non-transferable. 

Standard booths are 10×10’ inline booths and premium booths are 10×10’ inline corner booths or any 10×10’ booths facing the pavilion section.

You can find your invoice by logging in to your CHFA Member Portal here. 

If you’re looking for invoices from a past show (2024 and older), please contact accounting@chfa.ca.  

Booth fees are non-refundable and non-transferrable per our Exhibitor Terms and Conditions and no refunds are being issued for deposits that have been paid at the point that an exhibitor wishes to cancel. If you would like to proceed with canceling your booking, please email sales@chfa.ca. 

Head to the log in page here. If you remember the email address you used, please use the password reset feature to set a new password for your account. 

If you don’t remember the email address for the account, don’t worry we’re here to help! Email us at sales@chfa.ca and we can help you access your account. 

To log in to ExpoGenie, please follow these steps:  

• Check your inbox for an email from CHFA NOW (events@expo-genie.com) with your login details and log in here for the CHFA NOW Toronto 2026 portal.
• If you forgot your password, use the password reset feature.  
• If you’re having issues, email us at sales@chfa.ca. 

Since active membership is a component of our exhibit applications, you’ll have to renew your membership in order to book your booth. Please contact our Member Experience team at info@chfa.ca. Once your membership is active, you’ll be able to book your booth.

Our trade shows attract retailers from across the country and from a variety of channels, including independent health food stores, grocery-mass, drug, online, and specialty. We also welcome our large network of broker and distributor partners who are looking for the next great brand to represent! 

You will receive a confirmation email with your Booth #(s). You can also see it on the floor plan linked here. On the side menu, you can search for your company name to find your booth #(s). 

Below are just a few of the great reasons to exhibit:  

• Meet up with top retailers, buyers and category managers from across the country 

• Get new products noticed by putting them in the spotlight 

• Create brand awareness and recognition in front of a highly targeted audience 

• Build your presence in the community, connecting with industry peers and press 

• Stay ahead of trends, innovation, and strategy with your all-access conference pass  

CHFA NOW Event Website:    

This is your go-to place for all things CHFA NOW including conference and tradeshow dates, times and locations, our schedule of events, our growing list of exhibitors and retailer attendees, information on health & safety, and much more.  

ExpoGenie:   

ExpoGenie is your go-to place to manage your booth information, book and manage marketing and sponsorship opportunities, access the exhibitor manual, view resources and complete all exhibitor tasks.  

Exhibitor Manual (Success Guide):

Our Exhibitor Manual is your go-to guide for everything you’ll need to know about being an exhibitor. It includes key dates and deadlines you need to be aware of, booth display guidelines, food sampling application forms, exhibitor badge registration, links to purchase show services like electrical, furniture/accessory rentals, and onsite cold storage, general show policies, and much more. It also includes a promotional toolkit with assets that you can utilize to spread the word about your participation in email and on social. 

Products on the CHFA NOW trade show floor should comply with Canadian regulations. We also encourage our community to reflect our commitment to health, transparency, and sustainability by following these guiding principles: 

• Positive Nutrition – Whole, nutrient-dense ingredients that support wellness. 

• Transparency – Clear, accurate labelling for informed choices. 

• Clean Ingredients – Limited artificial additives and minimal processing. 

• Sustainability & Ethical Sourcing – Responsible sourcing, sustainable practices, and fair labour. 

If you have questions or concerns about a product or brand that you would like to exhibit at CHFA NOW, we encourage you to contact us at sales@chfa.ca. 

CHFA NOW is a trade show not open to consumers. Sales are not permitted and sampling is highly encouraged. 

We advise our exhibitors to offer show deals and take orders during the show and fulfil after the show ends.

At CHFA, our commitment is always to deliver value for our members, and there’s never been a more important time to join the community and bring better health to more Canadians. We provide a full range of services that positively impact our member businesses and the industry, including access to our iconic trade shows, ongoing industry insights and education, advocacy efforts, regulatory support, and access to exclusive discounts from our benefit partners that offer you cost savings in a variety of areas. For more information on membership, please click here or contact membership@chfa.ca.

We’re already hard at work planning our events for 2027. Please visit chfa.ca/events to find upcoming show dates.

We’re here to help! If you have any questions about our association or events, please get in touch with any of our teams below:    

• Membership – info@chfa.ca    

• Exhibit Sales, Sponsorship and Marketing – sales@chfa.ca    

• Event Execution – events@chfa.ca  

• Media/PR – pr@chfa.ca