
ARE YOU READY
TO LAUNCH?
CHFA Launch Pad is where brands in our industry go head-to-head to compete for big prizes and bragging rights to launch their product ahead of the rest.
Meet Our Finalists!

SMOOCH
by Abundant by Design
Booth #2549

Bone Broth Hot Chocolate
by Beck's Broth
Booth #2445A

Kiima the refillable deodorant applicator
by Kiima
Booth #2423A

Mac'n Cheeze Sauce
by LeBeau Excel Ltd. /LeGrand
Booth #1530

Fruit Treat
by Nutralife Foods Ltd.
Booth #2311

Magnificent Magnesium Lotion
by Pure Joy Naturals
Booth #330

Seed to Surf - Plant Based Seafood
by Seed to Surf
Booth #2444A

PLEASURE PODS®
by The Pleasure Pods Company Ltd
Booth #2050
How It Works:
- We select 8 finalists who get 2 minutes to pitch to our lineup of judges at CHFA NOW Toronto.
- The pitch is all yours to create with—whether you use a video or a slideshow presentation, this is your opportunity to wow the judges.
- Our panel of judges will have 4 minutes to ask you questions to help them decide who takes home the prize and wins the coveted title of Most Innovative Product.


Are You Ready to Launch?


WATCH THE
LAUNCH PAD
PITCHES
Friday, September 22
5:00 p.m.
Beanfield Centre
Room: 206C & 206D
WINNER ANNOUNCEMENT AT THE CHFA INDUSTRY ACHIEVEMENT AWARDS
Saturday, September 23
5:00 p.m.
Beanfield Centre
Ballroom D
What’s up for Grabs? A Prize Package Worth $25K!
- 15K in advertising with Grocery Business
- Promotion across CHFA’s newsletter and social media
- A booth at our next trade show
- One-year complimentary CHFA membership (from Jan 1, 2024 to Dec 31, 2024)


All finalists are invited to the CHFA Member Reception for a special toast!
Who the Finalists Have to Win Over
About Dan Bordun

Dan is a Co-Founder of Grocery Business Magazine, Canada’s leading information source for the grocery industry. Dan has also held senior executive management media positions throughout a dynamic tenure that included acquisitions and start ups of numerous business to business publications and online media, including Food in Canada, Canadian Packaging, IT for Industry, AutoPlant, Materials Management & Distribution, Design Engineering, Purchasing B2B, etc…
About Shelley King

Shelley King is a strategic, decisive, and highly respected leader in the Canadian technology commercialization, innovation, and investment space. For 25 years, she has married her scientific background in academia with her in-depth knowledge of entrepreneurship and industry to help Canadian innovations go from a bright idea to a market-ready product. As founding CEO of NPC, Shelley has positioned Canada as a global pioneer and trailblazer in the natural product sector. NPC has made connections with more than 800 organizations nationally, involved more than 600 companies in its development pipeline, invested in 10 early stage enterprises, and experienced two exits.
Previously, Shelley was VP, Research and Business Development for Genome Atlantic, where she catalyzed industry-academic relationships, putting Canadian genomics research on the international map.
Shelley holds an MSc in medicine specializing in neuroscience and an MBA from Memorial University. She currently sits on the board for the Metabolomics Innovation Centre and Smart Landing Program Canada.
About Kenny Vannucci

"I’ve spent my life in retail. I worked front line retail in customer service and retail management, in the warehouses picking and packing orders, and I have worked in corporate office as a merchandise manager buying for numerous and varied categories within grocery and drug. I know how a buyer thinks and what the triggers are. I know how to spot emerging and how to maintain/grow existing categories.
I’ve spent 40+ years in retail, 26 years at London Drugs before striking out on my own. Now I help small CPG companies and retailers with sales and operating fundamentals.
Helping you get and understand the mechanics of business right so you can turn a profit and scale up your business. I love retail, love CPG and love working with and helping entrepreneurs and founders grow by using This Commerce Life – The Podcast as a platform to reach as many as I can."
Since CHFA, and now visiting retailers they are excited to congratulate me and the brand on our success. Plus winning a free booth at the next show, an alive Advertising Campaign and $5000 means the world to a smaller brand trying to make headway in our industry.”
- Aeryon Ashlie | Aeryon Wellness

Past Winners
Past Winners

Dream Pops
NOW Toronto 2022

Aeryon Wellness
NOW Vancouver 2022

Sperri
CHFA Connect - Fall 2021

Save da Sea Foods
CHFA Connect - Spring 2021

Nuts for Cheese
CHFA Connect 2020

Level Up Superfoods
CHFA West 2020

LOOP Mission
CHFA East 2019

The Green Beaver Company
CHFA West 2019

Partake Brewing
CHFA East 2018




