CHFA NOW · Toronto 2026
Retailer VIP Program
EXHIBITION PLACE
Conference: September 25, 2026
Trade Show: September 26 & 27, 2026
CHFA NOW · Toronto 2026
Retailers are VIPs at CHFA NOW Toronto
EXHIBITION PLACE
Conference: September 25, 2026
Trade Show: September 26 & 27, 2026
Exclusive benefits designed for qualified retailers to make the most out of CHFA NOW Toronto.
LIMITED AVAILABILITY. APPLY BY SEPTEMBER 3, 2026.
Your VIP Experience Includes
We know your time is valuable, so skip the line and get your badges mailed to you.
Whether you’re driving to the show or taking a ride-share, we’ve got you covered with parking passes, Uber codes* and hotel discounts to help you save as you explore the trade show floor.
Hotel reservations must be made by August 24, 2026.
*While quantities last
Access to the full-day conference for $100 until Sept. 3. Includes all conference sessions on Friday.
Fees apply for the State of the Industry Lunch.
Note: CHFA Launch Pad is free for all attendees.
On Sunday morning, retailers get exclusive access to The Greenhouse for the first hour of the trade show from 10:00 AM to 11:00 AM. Meet with up-and-coming entrepreneurs stress-free and with less crowds.
Get the first look at what’s next in NOW.*
Trends Breakfast
Saturday, Sept. 26
Enjoy a coffee and a bite to eat while watching an exclusive trends preview.
The Greenhouse PITCH Garden Breakfast
Sunday, Sept. 27
Hear select brands from The Greenhouse pitch groundbreaking ideas and be among the first to find out what the next wave of trendsetting products are.
*Get there early to take home a goodie bag. Limited availability.
CHFA Members Get More!
CHFA Member Retailers:
Enjoy a complimentary lunch on Saturday and Sunday from food trucks located outside Exhibit Hall A.
Non-member retailers and all other badge types can purchase a lunch. Gluten-free, vegetarian and vegan options are available.
Hours: 11:00 AM – 2:00 PM
100 lucky member retailers will get an exclusive goodie bag filled with 10+ samples from participating brands.
CHFA Members can access the full-day conference on Friday for free!
Fees apply for the State of the Industry Lunch.
Relax and take a break at the CHFA Member Lounge to enjoy a gourmet coffee, sign up for a massage (limited availability) and network with other members.
Want to take advantage of the CHFA Member Perks? Apply by September 18.
CHFA Members can still register online!
If you’re not a CHFA Member, register on-site starting on April 3.
You're in good company.
Last year, over 8,000 Industry Professionals from 700+ retail locations joined us, alongside 1,200+ exhibiting companies.
Uber Voucher FAQs
The Uber Voucher program is part of our new Retailer VIP Package for CHFA NOW Toronto to help retailers save on rides to and from the show. It is only available to retailer attendees who registered AND were validated by September 3, 2026. There are limited vouchers available each day and limited to one per attendee per day. The program will be running between Friday, September 25 to Sunday, September 27.
You will need to click the voucher link in the email sent from CHFA on Thursday, September 24 to add the voucher to your Uber account on your phone. The voucher is limited to one per person.
You need to have the latest version of the Uber app installed on their smartphone to claim the voucher. Please visit the Google Play Store (for Android phones) or the Apple App Store (for iPhones) to download the Uber app and create an account. More detailed instructions can be found on the Uber website here.
The voucher value is $40 per day. If the ride cost including tips exceeds the voucher value, your personal payment method will be charged.
It will be applied automatically to your trip total if it used during the valid dates and times and meets the valid pickup/drop-off location(s), which is indicated in the email CHFA sends with the voucher links.
Here are the valid dates & times and valid pickup/drop-off locations:
- Friday, September 25 from 6:00 AM – 11:00 PM ET
- Valid for trips starting or ending at Exhibition Place, the Automotive Building, the Enercare Centre, or the Rogers Centre.
- Saturday, September 26 from 6:00 AM – 10:00 PM ET
- Valid for travel with pickup or drop-off at Exhibition Place, Automotive Building & Enercare Centre
- Sunday, September 27 from 6:00 AM – 7:00 PM ET
- Valid for travel with pickup or drop-off at Exhibition Place, Automotive Building & Enercare Centre
Thank you for your patience. Although we’d love to provide a voucher for everyone, there are limited quantities of vouchers available each day (Friday-Sunday), and it is claimed on a first-come, first-served basis.
If you are having issues with redeeming the voucher, please ensure the voucher you are claiming is for the correct date, time and pickup/drop off location that is referenced in the email. If you are having issues with requesting a ride, contact Uber support, click here for details.
A different Uber voucher is available for each day and are only valid for the date and time period specified in the email sent by CHFA. Once the voucher expires, it is no longer available in your wallet.
Yes, you can claim all the Uber vouchers ahead of time to save them in your wallet and use them during the valid time period specified in the email sent by CHFA. Once a voucher expires, it is no longer available in your wallet.
Parking Voucher Program FAQ
The parking voucher program is part of our Retailer VIP Package for CHFA NOW Toronto to help retailers save on transportation costs to and from the show. It is only available to retailer attendees who registered AND were validated by September 3, 2026. There are limited parking vouchers available each day and limited to one per attendee per day.
Instructions on how to claim the voucher will be shared via email on Thursday, September 24 and found below. The program will be running from Friday, September 25 to Sunday, September 27 during certain time periods. The vouchers cannot be exchanged for cash and are only valid for parking at the Enercare Centre lot 853. Getting a voucher one day does not guarantee you’ll get a voucher the next day.
Each parking voucher will cover one day of parking (7 AM – 11 PM) only at the Enercare Centre surface parking lot 853 located between BMO Field and Enercare Centre. It can be accessed via Princes’ Boulevard to Nunavut Road. The entrance to the parking lot is on the east side of Nunavut Road.
IMPORTANT: Before entering the parking lot, you must show the attendant your printed retailer badge AND the digital parking pass linked in the email sent on Thursday, September 24, using your mobile device (printing is not required).
Attendants will only be validating vouchers at these times:
- Friday, September 25 – 7:00 AM – 4:00 PM
- Saturday, September 26 – 7:00 AM – 3:00 PM
- Sunday, September 27 – 7:00 AM – 2:00 PM
a) Before you enter the parking lot, make sure you have the digital parking pass loaded on your phone (linked in the email sent to you on Thursday, September 24), AND your printed badge with you. Unfortunately, if you don’t have your printed badge, we cannot validate your parking.
b) When you enter the lot, a parking attendant will validate your parking. Once an attendant validates your parking, your badge will be stamped. Only one parking pass is allowed per attendee per day.
c) You can drive in and out of the parking lot ONLY when the attendant is present during the times below:
- Friday, September 25 – 7:00 AM – 4:00 PM
- Saturday, September 26 – 7:00 AM – 3:00 PM
- Sunday, September 27 – 7:00 AM – 2:00 PM
d) Your parking voucher is valid for one day only from 7 AM to 11 PM that day. You will need to validate your parking each day you arrive.
Parking must be validated each day from September 25 to September 27 and is valid from 7:00 AM to 11:00 PM only. Re-entry to the parking lot is allowed only when the attendant is on-site:
- Friday, September 25 – 7:00 AM – 4:00 PM
- Saturday, September 26 – 7:00 AM – 3:00 PM
- Sunday, September 27 – 7:00 AM – 2:00 PM
Retailer VIP Supporters:
Sustainability Sponsor:
Retailer Breakfast Sponsors:
Retailer Gift Bag Sponsors:
