CHFA NOW Vancouver 2026

VANCOUVER CONVENTION CENTRE, WEST BUILDING

Conference: April 30, 2027
Trade Show: May 1 & 2, 2027

VANCOUVER CONVENTION CENTRE, WEST BUILDING

Conference: April 30, 2027
Trade Show: May 1 & 2, 2027

Meet the retailers shaping wellness on Canada's West Coast.

Exhibiting at CHFA NOW Vancouver puts your brand in the room with the retailers, buyers, distributors and industry leaders looking for what’s new, what’s next and what belongs on shelves.

What to Expect at CHFA NOW Vancouver

1,000+

Exhibitors showcasing the latest in NOW products

3,200+

Attendees

670+

Retail locations across Canada.

7,300+

Industry professionals passionate to know what’s next in NOW CPG

46

Media & Influencers covering the latest trends and stories

(Based on 2026 CHFA NOW Vancouver data)

Welcome to The Greenhouse:
Your Pathway to Canada’s NOW ecosystem

A dedicated space for emerging wellness brands to connect with Canada’s leading retailers and distributors. Whether you’re brand new or looking to scale across Canada, this is your place to grow.

Why Exhibit at CHFA NOW Vancouver?

Access Western Canada’s Retail Leaders
Get face time with retailers actively searching for new natural, organic and wellness products.
Launch What’s Next
Vancouver is Canada’s wellness capital. Bring your next big ideas to the market that’s ready for it.
Get Your Products on More Shelves
Build the relationships that open doors across Western Canada and beyond.
Build High-Value Connections
Network with distributors, brokers, media and fellow brands that can accelerate your growth.
Make the Most of Your Booth
Tap into exhibitor perks, networking opportunities, marketing support and conference access (free for CHFA Members).
Join the NOW Community
Join the brands shaping the future of wellness in Canada.

Here’s A Few Retailers Who Joined Us in 2026

Amaranth Whole Foods Market

Blush Lane Organic Market

Body Energy Club

Choices Markets

Community Natural Foods

Costco Wholesale

Country Grocer

Dad’s Organic Market

Donald’s Market

Fairway Market

Fresh St. Market

H Mart

Healthy Planet

IGA

Kitsilano Natural Foods

Lifestyle Markets

London Drugs

Nature’s Emporium

Nature’s Fare Markets

Nutrition House

Nutter’s Everyday Naturals

Pattison Food Group

Pharmasave

Pomme Natural Market

Save-On-Foods

Sobeys

T&T Supermarket

The Big Carrot Natural Food Market

Thrifty Foods

Vita Health Fresh Market

Vitasave

Whole Foods Market

Amaranth Whole Foods Market

Blush Lane Organic Market

Body Energy Club

Choices Markets

Community Natural Foods

Costco Wholesale

Country Grocer

Dad’s Organic Market

Donald’s Market

Fairway Market

Fresh St. Market

H Mart

Healthy Planet

IGA

Kitsilano Natural Foods

Lifestyle Markets

London Drugs

Nature’s Emporium

Nature’s Fare Markets

Nutrition House

Nutter’s Everyday Naturals

Pattison Food Group

Pharmasave

Pomme Natural Market

Save-On-Foods

Sobeys

T&T Supermarket

The Big Carrot Natural Food Market

Thrifty Foods

Vita Health Fresh Market

Vitasave

Whole Foods Market

Unlock your potential and showcase your brand to thousands of industry leaders.

What Our Exhibitors Say

“We feel so fortunate to exhibit at CHFA each year”

“It’s given us the chance to grow our business by connecting with amazing new retailers, and just as importantly, to build genuine friendships with other brands. Those connections mean so much—sharing the same challenges and wins reminds us that we’re all in this together.”

Quick Links

Don’t miss out on these resources!

Connect With Us on Social #CHFAnow

The Road to CHFA NOW Begins In...

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hours

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CHFA NOW is open to industry only.

Where Natural, Organic & Wellness CPG Meet — Canada’s Must-Attend Trade Show

Retailers, This Show Is Your Red Carpet

Step into a space designed just for you and get ready for a weekend full of inspiration, innovation, and opportunity. From discovering new products to making powerful connections, this is your moment to connect, explore, and lead the future of retail.

As a VIP, you’ll receive:

Free trade show admission and expedited check-in
Exclusive perks like discounts on transportation, and complimentary meals
Access to the latest and greatest products and trends, and more!

CHFA Members get even more:

Free Conference SuperPass, lunch vouchers, exclusive goodie bag, and more.

Register by January 29, 2026, to secure your VIP status.

We’re excited you’re joining us! For everyone’s safety, please avoid posting badge photos (especially those showing QR codes or personal info) online and across social media.

Attendee Registration & Badge Pick-up Hours:

Vancouver Convention Centre, West Building – Level 100

Friday, February 20	8:00 am – 6:30 pm
Saturday, February 21	8:00 am – 5:00 pm
Sunday, February 22	8:30 am – 4:00 pm

Exhibitor Registration Hours:

Vancouver Convention Centre, West Building – Exhibit Hall (Lower Level)

Friday, February 20	7:30 am – 6:00 pm
Saturday, February 21	7:30 am – 5:00 pm
Sunday, February 22	8:30 am – 2:00 pm

Photo ID is required to pick up your badge and badge holder. Photo ID and proof of employment in the industry to register.

Trade Show Hours:
Saturday & Sunday: 10 AM – 5 PM

What's In Store at CHFA NOW Vancouver 2026

900+ Exhibitors

showcasing the latest in natural, organic, and wellness products.

700+ Retail Locations

represented from across Canada.

3,000+ Buyers and Attendees

eager to discover what’s next in NOW CPG.

7,900+ Industry Professionals

coming together under one roof.

40+ Media Outlets

covering the trends, stories, and innovations making waves.

(Based on CHFA NOW Vancouver 2025 data)

What are you waiting for? Start Exhibiting NOW

Seize the moment to present your brand to a passionate community full of industry leaders.

Hear From Our 2025 Attendees

"Attending CHFA was an absolute highlight for me!"

"As I celebrate 30 years in the holistic wellness space, it was deeply inspiring to connect with many of the nutrition experts and formulators I’ve admired for years. I loved discovering both established and brand-new brands and hearing the stories behind them reminded me why I do this work. The event was full of reconnections too, with colleagues, friends, and peers I’ve met over the years as a Registered Holistic Practitioner and working in health food stores across Alberta & BC. From start to finish, CHFA truly delivered. I felt seen, supported, and energized. Thank you for creating such a vibrant, meaningful experience!"

“It's always a great experience attending CHFA!"

"I love seeing all my distributors in one place trying so hard to bring in the latest and greatest products to help us live our best healthy lives! I look forward to this every year [ I've been attending for over twenty years], so I can give everyone a big hug and to see what's new in the industry! In these uncertain times it's wonderful to have this industry that continues to be so passionate, caring and innovative to keep us all healthy, informed and open to what's new. Thanks again CHFA for another great year!"

“As a retail store in a small town, all the new information on products and getting to see all of our reps at once is beneficial to our business."

"That’s why events like this are great to help build our portfolio and resources."

Discover New Products & Categories

Why Attend CHFA NOW?

CHFA NOW connects the natural, organic, and wellness industry like no other event.

DISCOVER GAME-CHANGING BRANDS

Explore a curated selection of the latest products from natural health and organic foods to clean beauty and lifestyle innovations that will transform your store.

GAIN INSIDER KNOWLEDGE

Level up your expertise with expert-led sessions, trend forecasts, and hands-on learning experiences designed to keep you ahead in this fast-evolving industry.

EXPAND YOUR NETWORK

Reconnect with familiar faces and build new relationships in the industry’s most dynamic networking environment, so much so, your next big partnership or opportunity could be just a conversation away.

EXPERIENCE EXCITING EVENTS

Join exciting events like CHFA Launch Pad, where new to market brands go head-to-head for top honours, and the Incubator Alley PITCH Breakfast, where fresh innovators present their game-changing ideas. Stay inspired, stay ahead, and get a first look at what’s shaping the future of the industry.

Retailers, Here’s the Best Part:

CHFA NOW trade shows are completely FREE for retailers*, so make sure you register today so you don’t miss your chance to step into the future of wellness retail.

*Non-CHFA members, please note that there is a $100 fee to participate in the full-day conference on Friday.