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Consumer Trends in B2C Selling

Nicole Verkindt
CEO of Buggy

MARCH 31, 2023
10:30–11:15 AM PT
RM 212–213


Within the span of two years, consumers have drastically altered their behaviour in response to a radically changed world. Today’s post-pandemic consumers are more impatient, have short attention spans, ignore ads online, and want things instantaneously. Retailers and brands that are unable to keep up are being left behind. 

Nicole Verkindt is the CEO of Buggy, a rapid grocery and essentials delivery business — think Amazon, but in 15 minutes. This retail model has exploded in Europe with companies having a collective valuation of over $20 billion. US is following suit with Canada not far behind. 

Drawing from real-world data collected through her online platform, Buggy, Verkindt will share insight into today’s consumer — the TikTok consumer, as she calls them — exploring what they want and how they want it. While breaking down today’s biggest consumer trends, she’ll show audiences how to adapt their sales and marketing strategies to better connect with this new generation of consumers and find success in this new world of retail.


Serial entrepreneur Nicole Verkindt has a knack for finding industry gaps and building innovative companies to fill them. As the founder of OMX, she built one of the largest supplier tech platforms specializing in ESG metrics. Now, as the CEO of Buggy, she is transforming Canada’s grocery industry for today’s evolving consumer market. Speaking to technology, leadership, and disruptive thinking, Verkindt empowers audiences to turn today’s trends into their competitive advantage.