Within the span of two years, consumers have drastically altered their behaviour in response to a radically changed world. Today’s post-pandemic consumers are more impatient, have short attention spans, ignore ads online, and want things instantaneously. Retailers and brands that are unable to keep up are being left behind. 

Nicole Verkindt is the CEO of Buggy, a rapid grocery and essentials delivery business — think Amazon, but in 15 minutes. This retail model has exploded in Europe with companies having a collective valuation of over $20 billion. US is following suit with Canada not far behind. 

Drawing from real-world data collected through her online platform, Buggy, Verkindt will share insight into today’s consumer — the TikTok consumer, as she calls them — exploring what they want and how they want it. While breaking down today’s biggest consumer trends, she’ll show audiences how to adapt their sales and marketing strategies to better connect with this new generation of consumers and find success in this new world of retail.