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Inflation: How It’s impacting Your VMS Shoppers And What You Can Do About It


Matthew Taylor
Director of Insights, Jamieson Wellness

MARCH 31, 2023
1:15–2:00 PM PT
RM 203


We’ve spent the last few years in a constant state of change. From a worldwide pandemic that upended priorities and created habits to inflation that threatens the same, understanding our consumers has never been more important. Join this informative session and learn: 

  • How the pandemic drove changes in health habits and VMS (vitamin, mineral & supplement) usage and shopping behaviours
  • The impact of inflation on VMS users – their impressions and behaviours
  • Practical ways to meet these changing consumer needs and stay relevant in the days ahead


Matt Taylor has a passion for consumer behaviour and finding actionable stories in a sea of data. As the Director of Insights at Jamieson Wellness, he spends his days investigating the forces driving growth and change in vitamins, minerals and supplements around the world. With nearly 20 years in the Canadian Natural Products industry, Matt combines data with real life experience to find real consumer truths.