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Julie & Erin Talk Trends

julie benz


Julie Drapeau & Erin Macklin
Purity Life Health Products LP

MARCH 31, 2023
1:15–2:00 PM PT
RM 202


In this interactive discussion, Julie and Erin will highlight upcoming trends based on current research, sales data, and seasonal fluctuations. They will transform the numbers into real, tangible actions you can take in your store and products you will want to have available to fulfill market demand.


As Purity Life’s resident expert on the natural personal care category and Vice President of Sales, Julie loves to share her passion and 28 years of experience in the Natural Health industry. Winner of CHFA NOW Toronto 2022 Woman of Influence Award which celebrates female leaders who play a vital role in building a better and more prosperous business and industry. When Julie is not working you will be finding her doing CrossFit, bodybuilding or focused on being a healthier and stronger version of herself to help motivate and inspire others to do the same.


Erin managed Independent Health Food Retail for more than 5 years before joining Purity Life.  Over the last decade she has fulfilled a variety of different roles with Purity Life, expanding her knowledge of natural wellness and currently heads up the marketing team. Erin loves innovation, health, and anything new and exciting. Erin currently holds a seat on the CHFA Supplier Advisory Council.