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The Future of Good: Key Trends in Sustainability and Social Impact


Afdhel Aziz
Keynote Speaker, Bestselling Author, Co-Founder of Conspiracy of Love

MARCH 31, 2023
11:30 AM–1:00 PM PT
RM 211


Are you keen to understand key trends in sustainable and purpose-driven business? Or how the COVID-19 pandemic has changed consumer expectations in the context of sustainability? 

This data and inspiration-packed keynote will dive deep into trends across six key macro themes, including radical inclusivity, universal well-being, and sustainable futures. It will demonstrate how these trends will shape the way consumers think, connect, shop, and appraise brands in the years to come, with some far-out predictions of where they might lead next. This keynote will inspire audiences to dream bigger and empower them with insights and learnings to future-proof their business or brand. 


Afdhel Aziz is one of the most inspiring leaders in the global movement of business as a force for good. After a 20-year career as a visionary marketer at Procter & Gamble, Nokia, Heineken, and Absolut Vodka, Aziz quit corporate life to tackle one of the biggest problems facing both individuals and companies today — how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.   

Aziz is the founder and chief purpose officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies to grow their businesses by doing more good in the world. Past clients have included Adidas, PepsiCo, Sephora, Microsoft, Unilever, Diageo, AB Inbev, and more. Conspiracy of Love has helped major brands invest millions of dollars into causes like racial justice in education, food insecurity, childhood hunger, and arts education, partnering them with leading non-profits. It is a proud Minority-Owned Business and Certified B Corp.