CHFA NOW · Vancouver 2026

Meet the Newest Innovators at
CHFA NOW

Sponsored by:

Sponsored by:

CHFA NOW · Vancouver 2026

Meet the Newest Innovators at CHFA NOW

Sponsored by:

Fresh Ideas. Bold Innovations.

Incubator Alley is dedicated to the newest start-up brands in the natural, organic, and wellness space. It’s a place for up-and-comers and innovators to shine. 

Make sure to stop by—this is the place to be to find out what the next big thing is.

Brands Supported by   

More Fresh Brands to Discover

Incubator Alley: Connect and Collab

  Friday, February 20, 2026
 2:15 PM – 3:15 PM PT
  Room 201, Vancouver Convention Centre, West Building, 2nd floor

Invite only. Open to Incubator Alley Exhibitors, Brokers and Distributors and select guests. Interested? Contact info@chfa.ca.

This exclusive event is designed for invited guests to connect with our Incubator Alley brands. The session begins with quick, dynamic introductions, allowing emerging brands to engage with brokers, distributors, and special guests, and concludes with open networking. 

The event is crafted to showcase these innovative brands to the best of the industry, helping propel them into the next generation of champions in the NOW community.

Sponsored by:

Incubator Alley PITCH Breakfast

  Sunday, February 22, 2026
  8:45 – 9:45 AM PT
  Room 202–204, Vancouver Convention Centre, West Building, 2nd floor

Hosted by: Melinda Zoccoli, VP, Sales, UNFI Canada

Open to retailer attendees only.

Kick off your morning with a hot coffee and a front-row seat to the next wave of must-have products. This retailer-exclusive breakfast features quick, sixty-second pitches from up-and-coming Incubator Alley exhibitors ready to break into the market. Discover fresh new brands, get inspired by passionate founders, and walk away with a cheat sheet to guide your visit as you head straight to the show floor.

Get there early! The first 100 retailers get a goodie bag!

Breakfast service ends 30 minutes after start time. Arrive early to claim your spot! Seats are first-come, first-served.

Retailer Breakfast Sponsored by: