Fresh Ideas. Bold Innovations.
Incubator Alley is dedicated to the newest start-up brands in the natural, organic, and wellness space. It’s a place for up-and-comers and innovators to shine.
Make sure to stop by—this is the place to be to find out what the next big thing is.
Brands Supported by 
| Company | Booth # |
|---|---|
| 7 Fathoms Skin Care | 2127A |
| 7 Summits Snacks | 2129A |
| Altheda Wellness Innovation Inc. | 2126B |
| Better Basics Milling Company Ltd | 2125A |
| Fresh n Fast | 2123B |
| Greens And Beans Inc | 2124A |
| MYCAO Corp | 2128A |
| Neo Naturelle | 2124B |
| PommeMD | 2128B |
| Simply Go Natural Cosmetics Inc | 2127B |
| Suna Wellness Inc. | 2129B |
| Theresa's Body Care Products | 2125B |
More Fresh Brands to Discover
| Company | Booth # |
|---|---|
| Alchemy Foods Inc | 2143B |
| Anera | 2131A |
| Antojos & Sabores | 2134B |
| ARNICA+ Plus Relief | 2145A |
| Beach Labs Ltd. | 2133B |
| Beany Bites | 2121B |
| Besee Crunch | 2141B |
| Blyssminds Health Ltd. | 2144A |
| Chefs Day Off | 2145B |
| Chopsticks On Pho | 2142B |
| crumblz | 2143A |
| Ejó | 2140B |
| FILL- Clean Candle Refills | 2132A |
| Fromage Protein Pops | 2130B |
| Functional Alchemy Beverages | 2140A |
| Ginny | 2144B |
| Goldrop | 2141A |
| Ideally Beverages | 2131B |
| ImmunoCeutica Inc | 2130A |
| Lazy Daisy Foods | 2135A |
| lively | 2126A |
| Love People Co | 2120B |
| Mycelyum Inc. | 2142A |
| Next Level Skincare | 2122A |
| Not Bad Snacks | 2139A |
| Ollie & Co | 2120A |
| Sauce Pantry | 2134A |
| SQUEEZE | 2135B |
| The Red Tea Co. | 2123A |
| Tuk Tuk Soda | 2122B |
| Vinker Foods Inc. | 2139B |
| Vintage Noon | 2133A |
| Worthy Goods | 2121A |
| WYLDER Organics | 2132B |
Incubator Alley: Connect and Collab
Friday, February 20, 2026
2:15 PM – 3:15 PM PT
Room 201, Vancouver Convention Centre, West Building, 2nd floor
Invite only. Open to Incubator Alley Exhibitors, Brokers and Distributors and select guests. Interested? Contact info@chfa.ca.
This exclusive event is designed for invited guests to connect with our Incubator Alley brands. The session begins with quick, dynamic introductions, allowing emerging brands to engage with brokers, distributors, and special guests, and concludes with open networking.
The event is crafted to showcase these innovative brands to the best of the industry, helping propel them into the next generation of champions in the NOW community.
Sponsored by:
Incubator Alley PITCH Breakfast
Sunday, February 22, 2026
8:45 – 9:45 AM PT
Room 202–204, Vancouver Convention Centre, West Building, 2nd floor
Open to retailer attendees only.
Kick off your morning with a hot coffee and a front-row seat to the next wave of must-have products. This retailer-exclusive breakfast features quick, sixty-second pitches from up-and-coming Incubator Alley exhibitors ready to break into the market. Discover fresh new brands, get inspired by passionate founders, and walk away with a cheat sheet to guide your visit as you head straight to the show floor.
Get there early! The first 100 retailers get a goodie bag!
Breakfast service ends 30 minutes after start time. Arrive early to claim your spot! Seats are first-come, first-served.
Retailer Breakfast Sponsored by:
