

Exhibit at our CHFA NOW Incubator Alley...
The Lowest Cost, Turn-Key Way to Exhibit.
Incubator Alley features the hottest new start-up brands in the natural, organic, and wellness space. This high traffic area gives your brand a chance to get in front of Canada’s most influential retailers, brokers, and distributors.
86% of retailer attendees have buying authority or make purchase decisions*
*Based on stats from CHFA NOW Vancouver 2022. Attendees = 2,180 (doesn’t include exhibitors, brokers, distributors, speakers or media).









How do I join Incubator Alley?
We know start-up life is tough, so we offer new brands a discounted rate and perks to get you started.
2023 Incubator Alley Exhibitor Rates
+ CHFA Membership fee (if applicable) ±
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One (1) 5x10 shared booth – includes back and side drapes, carpet, and one (1) 4' draped table
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Two (2) exhibitor badges per booth
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Access to all CHFA programs including Launch Pad, CHFA Industry Awards, CHFA advertising Opportunities and special CHFA Member rates on benefit partners.
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Logo featured on website
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Social media mentions
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Logo featured in digital show guide & printed exhibit list
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Product showcase display (physical & online)
Note: 10’ x 10' booths are available at double the cost
± An active CHFA Membership is required to exhibit at CHFA NOW. Membership fee is based on your total annual revenue for sales in Canada. The fee will range from $300 - $500 +taxes. Flexible payment options are available.
Ready to grow in Incubator Alley?
What Our Incubator Alley Exhibitors Say:

- Go in with #goals, not #expectations! We had quantifiable goals and crushed them before Happy Hour began on Saturday. 💪
- Bring the energy! An awesome booth is great, but people gravitate to areas where there is excitement. 🥳
- Don’t sell – network!! It’s about building #relationships. We not only built a lot of new connections, but got to re-connect and discuss collabs with so many others! 👫
- A good #distributor and #broker are worth their weight in gold at these things! Horizon Distributors, Inc., Left Coast Naturals & Propel Natural Brands really stood out during the show. 👏
- Attending the Friday conference was a game changer! Canadian Health Food Association brought in some amazing speakers with lots of great data shared - thanks Aaron Skelton. Plus the opportunity to connect in a quieter environment proved so valuable over the next two days. 🙌🏼"


