BOOK YOUR BOOTH
BOOK YOUR BOOTH

Exhibitor FAQs

VANCOUVER CONVENTION CENTRE, WEST BUILDING

Conference: April 30, 2027
Trade Show: May 1 & 2, 2027

Exhibitor FAQs

VANCOUVER CONVENTION CENTRE, WEST BUILDING

Conference: April 30, 2027
Trade Show: May 1 & 2, 2027

Booth Booking Information

Follow the instructions here to book a booth.

Booth Pricing:  

  • Standard 10×10’ Booth – $2,825 + applicable taxes
  • Premium 10×10’ Booth – $2,995+ applicable taxes
  • Pavilion starting at 10×20’ – $33 per sq foot + applicable taxes


Exhibit application costs include:

  • Grey Carpet 
  • 8’-high BLACK drapery back wall (in-line booth only)
  • 3’-high BLACK drapery sidewall (in-line booths only)
  • 4 exhibitor badges per 100 sq. ft.
  • Material handling (on-site – show docks to booth)


Note that anything else you require will have to be brought with you or purchased through our show service providers within the Exhibitor Manual (coming soon). 

Below are the payment installment dates for CHFA NOW Vancouver 2027: 

  • 20% + applicable taxes due immediately when booth space is assigned  
  • 40% + applicable taxes due on October 30, 2026
  • 40% + applicable taxes due on January 29, 2027


Note that your exhibit space is not confirmed until your first 20% deposit has been paid. Per our Exhibitor Terms & Conditions, all monies received are non-refundable and non-transferable.

Standard booths are 10×10’ inline booths and premium booths are 10×10’ inline corner booths or any 10×10’ booths facing the pavilion section.

Since active membership is a component of our exhibit applications, you’ll have to renew your membership to book your booth. Please contact our Member Experience team at info@chfa.ca. Once your membership is active, you’ll be able to book your booth.

At CHFA, our commitment is always to deliver value for our members, and there’s never been a more important time to join the community and bring better health to more Canadians. We provide a full range of services that positively impact our member businesses and the industry, including access to our iconic trade shows, ongoing industry insights and education, advocacy efforts, regulatory support, and access to exclusive discounts from our benefit partners that offer you cost savings in a variety of areas. For more information on membership, please click here or contact membership@chfa.ca.

You can find your invoice by logging in to your CHFA Member Portal here.

If you’re looking for invoices from a past show (2024 and older), please contact accounting@chfa.ca.

Booth fees are non-refundable and non-transferrable per our Exhibitor Terms and Conditions and no refunds are being issued for deposits that have been paid at the point that an exhibitor wishes to cancel. If you would like to proceed with canceling your booking, please email sales@chfa.ca.

Exhibitor Planning, Resources & Policies

ExpoGenie, a modern and simple event management platform for exhibitors to manage all their booth bookings, access the exhibitor manual, complete tasks, and book marketing and sponsorship opportunities, all in one place. To help exhibitors navigate ExpoGenie, we’ll be sharing resources and training materials regularly through our Exhibitor Manual and communications.

Note: For existing exhibitors, the main trade show contacts would’ve already received their login info from events@expo-genie.com.

If you have any issues with using the platform, please contact us at sales@chfa.ca.

ExpoGenie is the go-to place for exhibitors on all things related to managing their booth and show details. This includes booth booking, managing their booth information, booking and managing marketing and sponsorship opportunities, accessing the exhibitor manual, and managing all exhibitor tasks.

The CHFANOW.CA website will be the go-to event website for attendee registration details, event and venue information, schedule of events happening at the show and anything related to promoting the event. This website may also include exhibitor resources that may also be found on your ExpoGenie portal.

The CHFA.CA website is the official CHFA company website. CHFA Members and non-members can access this website for all things related to CHFA, including our advocacy efforts, resources, events and education opportunities, programs and initiatives. CHFA Members can log in to access member-exclusive content, such as webinars, consumer reports, advertising opportunities and more.

Products on the CHFA NOW trade show floor should comply with Canadian regulations. We also encourage our community to reflect our commitment to health, transparency, and sustainability by following these guiding principles:

  • Positive Nutrition – Whole, nutrient-dense ingredients that support wellness.
  • Transparency – Clear, accurate labelling for informed choices.
  • Clean Ingredients – Limited artificial additives and minimal processing.
  • Sustainability & Ethical Sourcing – Responsible sourcing, sustainable practices, and fair labour.

If you have questions or concerns about a product or brand that you would like to exhibit at CHFA NOW, we encourage you to contact us at sales@chfa.ca.

CHFA NOW is a trade show not open to consumers. Sales are not permitted and sampling is highly encouraged.

We advise our exhibitors to offer show deals and take orders during the show and fulfil after the show ends.

Registration & General Show Information

CHFA NOW Vancouver will be hosted in-person at the Vancouver Convention Centre, West Building, taking place April 30-May 2, 2027.

Conference: Friday, April 30, 2027

Trade Show: Saturday, May 1, 2027 & Sunday, May 2, 2027

Exhibitor registration will open in January 2027. The main trade show contact of your company will receive an email once registration is open with instructions on how to register (sent from CHFA NOW Vancouver chfa@microspec.com). The main trade show contact will be able to register for all booth staff based on your allotted badges (4 badges per 100 sq ft). Additional badges may be purchased for a fee.

If your main trade show contact has changed, please ensure you update it by logging in to your member portal or contact us for support at events@chfa.ca.

When registering, please ensure that you are selecting the correct member status. Our team will be verifying CHFA Membership status for all exhibitor registrations and correcting the badge types.

Our trade shows attract retailers from across the country and from a variety of channels, including independent health food stores, grocery-mass, drug, online, and specialty. We also welcome our large network of broker and distributor partners who are looking for the next great brand to represent!

We’re already hard at work planning our events for 2028. Please visit chfa.ca/events to find upcoming show dates.

We’re here to help! If you have any questions about our association or events, please get in touch with any of our teams below: