Exhibitor Manual

CHFA NOW · Vancouver 2024

Conference: April 2 & 3, 2024
Trade Show: April 4 & 5, 2024

CHFA NOW · Vancouver 2024

Exhibitor Manual

Conference: April 2 & 3, 2024
Trade Show: April 4 & 5, 2024

Thank you for choosing to exhibit at CHFA NOW Vancouver 2024. Please carefully read through the information below and stay on top of all deadlines by reviewing the Key Dates Calendar and working with our Official Service Providers.

Beware of Unaffiliated Solicitors

When preparing for the show, we encourage all exhibitors to work with our Official Service Providers and caution all exhibitors regarding solicitors who call and/or email claiming to be affiliated with our show. The event industry is facing an ongoing issue with hotel, marketing consultants, and online directory scams. Please refer to the Official Service Providers contact sheet and, when in doubt, feel free to contact us directly to verify you are working with one of our show partners.

Included in the Exhibit Application

As a reminder, your exhibit application costs include:

Carpet
8’-high drapery back wall (in-line booth only)
3’-high drapery sidewall (in-line booths only)
4 exhibitor badges per 100 sq. ft.
Material handling (on-site – show docks to booth)

All booth designs and activities must adhere to the CHFA Display Rules and Regulations, CHFA Exhibitor Show Policies, the Facility Exhibitor Reference List and the Food Safety Guidelines. 

Marketing Opportunities

While we are promoting all exhibitors in our show marketing campaign, you are also encouraged to make use of the marketing resources listed below. Don’t rely on location and booth design alone to capture your retailer audience. CHFA Marketing and Sponsorship Opportunities will increase your show presence, engage retailers, and drive your sales.

Please only submit these forms if you have purchased these advertising opportunities. To order additional opportunities, click here.

Below are the forms (where applicable) and deadlines for these opportunities:

($800) Banner Ad in Pre-Show Promo Email Blast (January) – Jan 8
($750) Event: Meeting Room Rental – Jan 25
($4,000) Hotel: Branded Room Keycard Holders *Exclusive* – Jan 31
($4,500) Hotel: Product Placement in Rooms (Wednesday) *Exclusive* – Jan 31
($2,500) Hotel: Product Placement in Rooms (Thursday) – Jan 31
($800) Banner Ad in Pre-Show Promo Email Blast (February) – Feb 1
($2,000) Conference: Keynote Session Sponsor – Feb 6
($500) Conference: Exclusive Networking Break Sponsor – Morning – Feb 6
($350) Conference: Networking Break Sampling – Morning – Feb 6
($1,500) Conference: Exclusive Networking Break Sponsor – Afternoon – Feb 6
($500) Conference: Networking Break Sampling – Afternoon – Feb 6
($1,000) Conference: Launch Pad Sponsor – Feb 6
($1,500) Conference: Launch Pad Prize Sponsor – Feb 6
($1,500) Conference: CHFA Member Mixer Sponsorship *Exclusive* – Feb 6
($4,500) Regulatory Forum Sponsor – Feb 6
($2,000) Regulatory Forum Sponsor – Lunch – Feb 6
($2,000) Event: Entrance Sampling Station – Thursday – Feb 8
($1,500) Event: Entrance Sampling Station – Friday – Feb 8
($2,500) Event: Roaming Sampling Blitz – Feb 8
(No cost) Broker and Distributor Sublet Form – Feb 9
(No cost) Submit Exhibitor Attributes for Digital & Printed Show Guide – Feb 9
($2,700) Event: Carpet Decals/Stickers – Feb 9
($1,000) Event: Pull Up Banner Placement – Feb 9
($1,000) Event: Washroom Advertising – Feb 9
($1,200) CHFA Member Lounge Snack Sponsor *Exclusive* – Feb 9
($2,800) CHFA NOW Cafe Sponsor – Feb 9
($375**) Product Showcase: Feature Product Shelf / Digital Listings – Feb 13
($1,250) Conference Speaking Opp: Brand School/Business School – Feb 15
($1,250) Product Sample in Official Show Bag – Feb 15
($1,400) Branded Email to Exhibitor List (Pre or Post Show) – Feb 16
($300) 1/4 Page Ad in Digital Show Guide – Feb 23
($600) Half Page Ad in Digital Show Guide – Feb 23
($1,200) Full Page Ad in Digital Show Guide – Feb 23
($1,000) Social Media Branded Content – Feb 23
($500) Rotating Banner Advertisement on chfanow.ca – Feb 23
($500) Event: Show Announcement *Sponsors Only* – Feb 23
($300) Retailer Gift Bag: Sample Insert – Feb 23
($1,200) Banner Ad in Pre-Show Promo Email Blast (Show Month) – Feb 29
($1,000) Exhibitor Booth Drop – Product/Collateral – Feb 29
($1,500) Branded Email to Attendee List (Show Week) – Mar 11
($1,500) Branded Email to Attendee List (Show Days) – Mar 11

**price of Product Showcase Shelf increases to $400 starting February 22

CHFA NOW Vancouver Promo Toolkit

Spread the word about CHFA NOW Vancouver! To help make it easier for you to promote your participation at the show, we created a promotional toolkit with various digital assets and sample copy which you can use as designed or modify to better suit your needs.

Food Sampling, Cold Storage, Ice and Catering

As required by the Vancouver Coast Health Authority, if you are providing unpackaged food or beverage samples, you must submit a Food Sampling Application by March 1, 2024. If you have extensive on-site food preparation (chopping, frying, heating, etc.) in your booth, you must also have a Temporary Hand Washing Station within your exhibit space. For menu items that require preparation, a FOODSAFE certified food handler shall be involved in the preparation and be present at the booth. Food safe certificates are valid for five years. Certificates and personal identification are required on site. Food grade sanitizer solution is required and must either contain 100ppm chlorine diluted bleach or 200ppm quats. Deep frying is not permitted in indoor special event, unless approved by Health Authority. Failure to comply with these requirements will result in the closure of your booth.

To support the food safety guidelines,  we are providing limited onsite cold storage  rental space on a first-come, first-served basis. Please order your  cold storage at your earliest convenience and no later than March 1, 2024.

If you would like to offer full-size food portions, alcoholic beverages and/or ice, you may pre-book catering or ice  through the facility’s catering department until March 23, 2024.

Furniture for Rent by Freeman

The official show decorator is Freeman and they offer a substantial order discount for exhibitors who rent furniture and accessories by the March 5, 2024 deadline. Forms are coming soon.

Rental Exhibits & Fabric Solutions – March 2*
Steel & Extensions – March 2*
Furniture, Plants & Florals – March 2*
Display Accessories – March 2*
Signage & Graphics – March 2*
Additional Carpet and/or Underpadding -March 2*
Pavilion Carpet Colour Selection – Feb 20
Set-up / Tear-down Labour – March 2*

(*) denotes a discount deadline

Electricity, Lead Retrieval and Additional Services

Additional exhibit requirements, such as electricity, can be ordered quickly and easily online  or by following the links below and working with our additional service providers.

If you would like to review the prices or submit paper order forms, click on the relevant links below.

Lead Retrieval Scanner
Audio Visual – March 10*
Electricity – March 10*
Internet & Telecommunications – March 10*
Banner Hanging / Rigging Services  (restrictions apply) – March 10*
Booth Cleaning – March 10*
Plumbing Services – March 10*
General Parking Information  (only available to purchase Onsite)

(*) denotes a discount deadline

Move-in and Move-out Schedule

All move-in and move-out times at the Vancouver Convention Centre will need to be scheduled on Voyage Control, a reservation system for booking a dedicated access time for vehicles. Your designated time will be within your pre-assigned move-in and move-out window. The goal of the Voyage Control program is to reduced wait times and give all vehicles (regardless of size) direct to dock access.

More information (including how to create your own login profile) on the Voyage Control program will be emailed to all contracted exhibitors one month before the event. All brokers and distributors may forward this information to their vendor partners so their carriers can also create their own login.

If your truck arrives before or after your scheduled move-in time, it will be turned away and you will need reschedule your access time. Your set up may commence after your move in is complete and continue as needed until the show opens. All booths must be set up by 9:00 a.m. on Thursday, April 4 and please note there is no dock access available on Thursday at any time.

Alternatively, you may simplify your shipping process and use the  advanced warehouse  services. All advanced warehouse shipments must arrive between March 1st and March 29th. The advanced warehouse form must be submitted prior to shipping items to the advance warehouse. Failure to send the advanced warehouse order form will result in a 30% surcharge. Contact Cross Connect Customs & Logistics at 416.726.7229 or info@crossconnectcl.com for more info.

The Vancouver Convention Centre’s West Building is located at 1055 Canada Place and has 440 Impark-owned parking stalls available on a first-come, first-served basis. This lot is open 24 hours a day, seven days a week. Review the parking info sheet  for more information on this lot and neighbouring parking options.

It is mandatory for all exhibitors to wear WorkSafeBC approved high-visibility vests at all times during move-in and move-out periods. Vancouver Convention Centre offers high-visibility vests for advance order and from Vending Machines onsite for $10.00/each.

Shipping with Cross Connect Customs & Event Logistics

Cross Connect Customs & Event Logistics is the official shipping provider for CHFA NOW 2024. They offer very affordable domestic and international shipping solutions. They will assist with advanced warehousing, direct-to-show shipping, and your return shipments.

For more information click on the links below. For a quick quote, contact 416.726.7229 or  info@crossconnectcl.com

Advanced Warehouse (shipment must arrive between March 1st and and March 29th. Order form must be submitted prior to shipping items. Failure to send form will result in a 30% surcharge.)
Direct-to-show label (shipment must match your move-in schedule)
Customs Information & Shipping Forms
Canadian Border Services Letter – please send request to events@chfa.ca

Insurance

All exhibitors must provide proof of adequate liability insurance with a minimum limit of $3 million for the full duration of the show (includes move in and move out). This insurance is to protect you, the exhibitors, attending public and the venue. Review the Exhibitor Insurance Requirements  and contact your current provider or order affordable insurance  with your member benefit partner BFL by March 7, 2024.

Sustainability

Please help us make sustainability a priority and consider the environment when planning your exhibit. Review the Tips on Reducing Your Footprint  and the Environmental Best Practices.  Consider applying some of your organization’s sustainable practices to your exhibit design. Simple changes like using compostable sample cups, reducing your paper collateral and considering the global helium shortage can help make a world of difference.

Show Policies

The following show policies protect your investment, our service partners and ensure a safe and successful show for all participants. If you have any questions about these polices, or if you want to better understand why certain rules are in place, please do not hesitate to contact us.

CHFA NOW · Vancouver 2024