BOOK YOUR BOOTH
BOOK YOUR BOOTH

CHFA NOW · Vancouver 2026

New Brand? Get Noticed!

Sponsored by:

CHFA NOW · Vancouver 2026

New Brand?
Get Noticed!

Sponsored by:

Exhibit at our CHFA NOW Incubator Alley… The Lowest Cost, Turn-Key Way to Exhibit.
Incubator Alley features the hottest new start-up brands in the natural, organic, and wellness space. This high traffic area gives your brand a chance to get in front of Canada’s most influential retailers, brokers, and distributors.

86% of retailer attendees have buying authority or make purchase decisions*

*Based on stats from CHFA NOW Vancouver 2025

"What an incredible experience and opportunity.

We made connections that would’ve taken us years, if it wasn’t for shows like Canadian Health Food Association."

- Venessa Stonehouse, Mindful Fud
- Venessa Stonehouse, Mindful Fud
"We took the biggest risk to date on the Canadian Health Food Association.

Luckily it was the most successful show we’ve ever had with literally THOUSANDS of new points of retails coming to fruition in the next 6 months because of it."

- David Schneiderman, Two Bears
- David Schneiderman, Two Bears

2026 Incubator Alley Exhibitor Rates 

$ 1,050 per booth (22% Off Discount) 
+ CHFA Membership fee (if applicable) ±
  • One (1) 5x10 shared booth – includes back and side drapes, carpet, and one (1) 4' draped table
  • Two (2) exhibitor badges per booth 
  • Access to all CHFA programs including Launch Pad*, CHFA NOW conference sessions, CHFA Industry Awards
  • CHFA advertising opportunities and special CHFA Member benefit partner rates
  • Company name featured on website 
  • Company name featured in digital show guide & printed exhibitor list 
  • Opportunity to pitch to retailers at our Incubator Alley PITCH Breakfast at the show (limited spots available)
  • Complimentary Online Product Showcase Listing & 15% Discount for a Featured Product Shelf Display+
 

± An active CHFA Membership is required to exhibit at CHFA NOW. Membership fee is based on your total annual revenue for sales in Canada. The fee will range from $335-$555 + taxes per year.

*Incubator Alley brands are not guaranteed to be a finalist for CHFA Launch Pad. Eight finalists will be chosen by the selection committee.

+Complimentary Product Showcase Online Listing does not include a physical shelf display. A 15% off discount is provided if brands wish to purchase a physical display.

Chevron-single

Ready to grow in Incubator Alley?

Updated 2025 Eligibility Rule: Brands can now participate in Incubator Alley for up to TWO years instead of one year. You must reapply and meet the qualifications to be considered.
APPLY HERE