ARE YOU READY
TO LAUNCH?

CHFA Launch Pad:

Where CPG brands in the natural, organic and wellness industry compete for a prize package worth over $35K and bragging rights to launch their product ahead of the rest.

How It Works:

  •  8 finalists, 2 minutes each, to win over the judges at CHFA NOW Vancouver
  •  Your pitch, your style—whether it’s a killer video, an epic slideshow or just you taking over the stage, this is your shot to dazzle our judges
  •   Our judging panel then takes the mic to grill you for four minutes to help them decide who nabs the title of Most Innovative Product and the epic prize package!  
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Congrats to our 2024 Launch Pad Winner

Ocean Saving Omega™

by Propel Natural Brands/Freshfield Naturals Inc.
Booth #602

Meet Our Finalists!

Bliss Wash Hand Soap Refill

by Better Basics
Booth #2126B

BeeMindful Hunnie Hot

by Horizon Grocery + Wellness/Mindful FUD
Booth #1923

The Sludge

by Master Your Moods
Booth #214

Pemmican Strip

by Mitsoh
Booth #1650

"C-Major" 23% Natural Vitamin C Serum

by Neo Naturelle
Booth #2104

Balkan Mushroom

by Orionis Trading Company Ltd/Soul Bite Food Inc
Booth #1455

Pawomics Probiotics4Dogs Powder

by Pawomics
Booth #1901

Ocean Saving Omega™

by Propel Natural Brands/Freshfield Naturals Inc.
Booth #602

WATCH THE
LAUNCH PAD
PITCHES

Wednesday, April 3
5:00 p.m.

Vancouver Convention Centre
Room 212–214

WINNER ANNOUNCEMENT AT THE CHFA INDUSTRY ACHIEVEMENT AWARDS

Thursday, April 4
5:00 p.m.

Vancouver Convention Centre
Ballroom A

What’s up for Grabs? A Prize Package Worth $35K+!

  • $5,000 cash prize from alive publishing
  • $10,000 in advertising through alive publications
  • $10,000 in consulting time with Sparks Marketing Communications. Sparks will audit your brand environment and guide you on where to prioritize your marketing efforts to support business success.
  • Interview with This Commerce Life
  • Promotion across CHFA’s newsletter and social media
  • A booth at our next CHFA NOW trade show
  • One-year complimentary CHFA membership (from Jan 1, 2025 to Dec 31, 2025)
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Are You Ready to Launch?

Who the Finalists Have to Win Over

About Kenny Vannucci

kenny vannucci

"I’ve spent my life in retail. I worked front line retail in customer service and retail management, in the warehouses picking and packing orders, and I have worked in corporate office as a merchandise manager buying for numerous and varied categories within grocery and drug.  I know how a buyer thinks and what the triggers are. I know how to spot emerging and how to maintain/grow existing categories.

I’ve spent 40+ years in retail, 26 years at London Drugs before striking out on my own. Now I help small CPG companies and retailers with sales and operating fundamentals.

Helping you get and understand the mechanics of business right so you can turn a profit and scale up your business.  I love retail, love CPG and love working with and helping entrepreneurs and founders grow by using This Commerce Life – The Podcast as a platform to reach as many as I can."

Head Judge
Ellen Wheeler
VP of Sales,
Alive Publishing Group Inc.
Brenda Kirk
Senior VP of Merchandising,
Pattison Food Group
Shelley King
CEO, Natural Products Canada
Kenny Vannucci
Co-host, This Commerce Life

Thank You to Our Sponsors!

Prize Sponsor
Sponsor
FASKEN own tomorrow
Sponsor
Sponsor
Sponsor
Sponsor

Past Winners

The Pleasure Pods Company
Dream Pops
Aeryon Wellness
Sperri
Save Da Sea Foods
Nuts for Cheese
Level Up Superfoods
LOOP Mission
The Green Beaver Company
Partake Brewing
Thrive Provisions
The Pleasure Pods Company
Dream Pops
Aeryon Wellness
Sperri
Save Da Sea Foods
Nuts for Cheese
Level Up Superfoods
LOOP Mission
The Green Beaver Company
Partake Brewing
Thrive Provisions
The Pleasure Pods Company
Dream Pops
Aeryon Wellness
Sperri
Save Da Sea Foods
Nuts for Cheese
Level Up Superfoods
LOOP Mission
The Green Beaver Company
Partake Brewing
Thrive Provisions
The Pleasure Pods Company
Dream Pops
Aeryon Wellness
Sperri
Save Da Sea Foods
Nuts for Cheese
Level Up Superfoods
LOOP Mission
The Green Beaver Company
Partake Brewing
Thrive Provisions
The Pleasure Pods Company
Dream Pops
Aeryon Wellness
Sperri
Save Da Sea Foods
Nuts for Cheese
Level Up Superfoods
LOOP Mission
The Green Beaver Company
Partake Brewing
Thrive Provisions
The Pleasure Pods Company
Dream Pops
Aeryon Wellness
Sperri
Save Da Sea Foods
Nuts for Cheese
Level Up Superfoods
LOOP Mission
The Green Beaver Company
Partake Brewing
Thrive Provisions
The Pleasure Pods Company
Dream Pops
Aeryon Wellness
Sperri
Save Da Sea Foods
Nuts for Cheese
Level Up Superfoods
LOOP Mission
The Green Beaver Company
Partake Brewing
Thrive Provisions