Special Events - CHFA NOW

CHFA NOW · Vancouver 2026

More Than an Expo
It’s a Weekend of Experiences

VANCOUVER CONVENTION CENTRE, WEST BUILDING

Conference: February 20, 2026
Trade Show: February 21 & 22, 2026

CHFA NOW · Vancouver 2026

More Than an Expo
It’s a Weekend of Experiences

VANCOUVER CONVENTION CENTRE
WEST BUILDING

Conference: February 20, 2026
Trade Show: February 21 & 22, 2026

CHFA NOW Vancouver isn’t an event you attend, it’s an experience you live.

Welcome to the heart of CHFA NOW! Our curated activations and events are designed to connect, energize, and inspire attendees.

Whether you’re running, tasting, shopping, or mingling, explore the experiences below and make the most of your NOW experience!

Highlights at a Glance

NHP GMP Workshop

Thursday, February 19
9:00 AM – 5:00 PM
Gowling WLG, 2300-550 Burrard Street, Vancouver

Presented by Gowling WLG, in partnership with CHFA NOW Vancouver 2026

Before the CHFA NOW Vancouver 2026 weekend unfolds, get NHP GMP-ready. With Health Canada’s updated NHP GMPs taking effect March 4, 2026 — and inspections increasing — this one-day workshop will help you prepare for the new requirements.

Fees Apply: Discount available for CHFA members — spots are limited.

CHFA Mixer – Winter Radiance

Friday, February 20
7:00 – 9:00 PM
Crystal Pavilion, Pan Pacific Hotel

Step into a luminous winter escape where frosted elegance meets warm connection. The air sparkles with laughter, the lights dance like snowflakes, and every conversation glows with possibility.

Enjoy:

Sip, savour, and shine with curated beverages and bites

Networking in a radiant winter setting

Celebrating community, conversation, and cheer

Pricing:

Members: Free
Non-members: $75 (or included in Conference SuperPass)

Main Sponsor: 

Supporting Sponsors:

Incubator Alley: Connect and Collab

Friday, February 20
2:15–3:15 PM
Room 201, Vancouver Convention Centre, West Building, 2nd floor

Invite only. Open to Incubator Alley Exhibitors, Brokers and Distributors and select guests. Interested? Contact info@chfa.ca.

This exclusive event is designed for invited guests to connect with our Incubator Alley brands. The session begins with quick, dynamic introductions, allowing emerging brands to engage with brokers, distributors, and special guests, and concludes with open networking.

Sponsored by:

Deck the Aisles – Holiday Retail Showcase

Saturday, February 21 & Sunday, February 22
10:00 AM–5:00 PM
Aisle 2200

In partnership with

Discover CHFA NOW’s newest feature experience designed to help retailers get inspiration and plan ahead for the 2026 holiday season.

Experience Includes:

Sampling pods and merchandise showcases
Roaming sampling

Contest Alert!*

Snap the Season. Tag to Win.

Feeling festive? Retailers visiting Deck the Aisles can enter our in-show social contest for a chance to win one of 1 prize pack valued at $500 each, featuring products from Deck the Aisles brands and merchandising services from Hive Retail Solutions.

Simply snap a photo of yourself in the Deck the Aisles section, tag @cahealthfood (Instagram)/@Canadian Health Food Association (LinkedIn) and @HiveRetailSolutions on Instagram or LinkedIn, and follow both accounts. Winners will be randomly selected after the show. Terms and conditions apply.

Terms & Conditions: No purchase necessary. Open to Canadian retailers who are 18 years of age or older and attending CHFA NOW Vancouver 2026. To enter, snap a photo of yourself in the Deck the Aisles* section and post it on Instagram or LinkedIn, tagging @cahealthfood (IG) ) or @Canadian Health Food Association (LinkedIn) and @HiveRetailSolutions, and following both accounts. Limit one (1) entry per person. 1 winner will be selected by random draw from all eligible entries received during the contest period. Each winner will receive a prize pack valued at approximately $500, including product and 5 hours of merchandising services from Hive Retail Solutions. Prizes must be accepted as awarded and have no cash value. Odds of winning depend on the number of eligible entries received. Winners will be contacted via the social platform used to enter within two weeks following the show close. A mathematical skill-testing question is required. This contest is not sponsored, endorsed, or administered by, or associated with, Instagram or LinkedIn.

Experience the Tower of Reality: Discover Your Plastic Footprint at CHFA NOW Vancouver

Saturday, February 21 & Sunday, February 22
10:00 AM – 5:00 PM
Booth #2236

Experience the Tower of Reality at CHFA NOW Vancouver! Did you know the average family generates 1,100 lbs of plastic waste every year? Discover your plastic footprint and why ditching the jug matters. View this eye‑opening, photo‑worthy installation, connect with the Tru Earth team, and learn how small changes create big impact. Take the pledge, grab a sample, and join the #TruEarthMovement. Visit booth #2236 and start your journey toward a plastic‑jug‑free future.

CHFA Run Club for Charity

Sunday, February 22
7:15 – 8:00 AM
Meet at Digital Orca, Northwest Side of Vancouver Convention Centre

Join CHFA President & CEO, Aaron Skelton for a beginner-friendly 3KM run/walk along Vancouver’s stunning waterfront, all in support of YWCA Canada.

Registration: $10 (all proceeds go to YWCA Canada) – pre-registration required.

LEARN MORE AND REGISTER

So, Who’s Ready to Make the Most of CHFA NOW Vancouver?

Each of our curated experiences is designed to bring our community together in unforgettable ways, helping attendees and exhibitors connect more deeply, learn with intention, and leave Vancouver feeling energized, inspired, and ready for what’s next.

Just a few reminders: