VANCOUVER CONVENTION CENTRE, WEST BUILDING
Conference: February 20, 2026
Trade Show: February 21 & 22, 2026
VANCOUVER CONVENTION CENTRE, WEST BUILDING
Conference: February 20, 2026
Trade Show: February 21 & 22, 2026
Rejoignez-nous pour façonner l’avenir du bien-être aux côtés des marques de premier plan, pour stimuler l’innovation et tisser des relations fortes au sein du secteur des produits naturels et biologiques de consommation courante.
Le salon CHFA NOW commencera dans…
Les salons CHFA NOW sont réservés aux professionnels du secteur..
Where Natural, Organic & Wellness CPG Meet — Canada’s Must-Attend Trade Show















Retailers, This Show Is Your Red Carpet
Step into a space designed just for you and get ready for a weekend full of inspiration, innovation, and opportunity. From discovering new products to making powerful connections, this is your moment to connect, explore, and lead the future of retail.
As a VIP, you’ll receive:
- Free trade show admission and expedited check-in
- Exclusive perks like discounts on transportation, and complimentary meals
- Access to the latest and greatest products and trends, and more!
CHFA Members get even more:
Free Conference SuperPass, lunch vouchers, exclusive goodie bag, and more.
Register by January 23, 2026, to secure your VIP status.
What's In Store at CHFA NOW Vancouver 2026
900+ Exhibitors
showcasing the latest in natural, organic, and wellness products.
700+ Retail Locations
represented from across Canada.
3,000+ Buyers and Attendees
eager to discover what’s next in NOW CPG.
7,900+ Industry Professionals
coming together under one roof.
40+ Media Outlets
covering the trends, stories, and innovations making waves.
(Based on CHFA NOW Vancouver 2025 data)
What are you waiting for? Start Exhibiting NOW
Seize the moment to present your brand to a passionate community full of industry leaders.
Onsite registration is open from April 25 -27 at the Vancouver Convention Centre
Please bring Photo ID and proof of employment in the industry to register and pick up your badge holder.
Attendee Registration and Badge Pick-up
| Friday, April 25 | 8:00 AM–6:30 PM |
| Saturday, April 26 | 8:00 AM–5:00 PM |
| Sunday, April 27 | 8:30 AM–4:00 PM |
Exhibitor Registration and Badge Pick-up
| Friday, April 25 | 8:00 AM–6:00 PM |
| Saturday, April 26 | 7:30 AM–5:00 PM |
| Saturday, April 25 | 8:30 AM–2:00 PM |
Here’s a Sample of Who Joined Us in 2025
Hear From Our 2025 Attendees
"As I celebrate 30 years in the holistic wellness space, it was deeply inspiring to connect with many of the nutrition experts and formulators I’ve admired for years. I loved discovering both established and brand-new brands and hearing the stories behind them reminded me why I do this work. The event was full of reconnections too, with colleagues, friends, and peers I’ve met over the years as a Registered Holistic Practitioner and working in health food stores across Alberta & BC. From start to finish, CHFA truly delivered. I felt seen, supported, and energized. Thank you for creating such a vibrant, meaningful experience!"
"I love seeing all my distributors in one place trying so hard to bring in the latest and greatest products to help us live our best healthy lives! I look forward to this every year [ I've been attending for over twenty years], so I can give everyone a big hug and to see what's new in the industry! In these uncertain times it's wonderful to have this industry that continues to be so passionate, caring and innovative to keep us all healthy, informed and open to what's new. Thanks again CHFA for another great year!"
"That’s why events like this are great to help build our portfolio and resources."
Discover New Products & Categories

Better-for-you Food

Better-for-you Beverages

Non-alcoholic Drinks

Natural Health Products

Skin Care

Beauty

Healthy Home

Packaging

Sexual Wellness

Food

Beverages

Non-Alcoholic Drinks

Natural Health Products

Skin Care

Beauty

Healthy Home

Packaging

Sexual Wellness
Why Attend CHFA NOW?
CHFA NOW connects the natural, organic, and wellness industry like no other event.

DISCOVER GAME-CHANGING BRANDS
Explore a curated selection of the latest products from natural health and organic foods to clean beauty and lifestyle innovations that will transform your store.

GAIN INSIDER KNOWLEDGE
Level up your expertise with expert-led sessions, trend forecasts, and hands-on learning experiences designed to keep you ahead in this fast-evolving industry.
EXPAND YOUR NETWORK
Reconnect with familiar faces and build new relationships in the industry’s most dynamic networking environment, so much so, your next big partnership or opportunity could be just a conversation away.
EXPERIENCE EXCITING EVENTS
Join exciting events like CHFA Launch Pad, where new to market brands go head-to-head for top honours, and the Incubator Alley PITCH Breakfast, where fresh innovators present their game-changing ideas. Stay inspired, stay ahead, and get a first look at what’s shaping the future of the industry.
Retailers, Here’s the Best Part:
CHFA NOW trade shows are completely FREE for retailers*, so make sure you register today so you don’t miss your chance to step into the future of wellness retail.
*Non-CHFA members, please note that there is a $100 fee to participate in the full-day conference on Friday.
Quick Links
Don’t miss out on these resources!
Connect With Us on Social #CHFAnow
CHFA West is so 2021...
We actually rebranded four years ago, and we’re all about the NOW.
So when you’re sharing your favorite moments and show highlights, don’t forget to tag #CHFAnow and show the world what NOW looks like!
Meet the Speakers

Anne Belliveau
Keynote Speaker, Chief Customer Experience Officer at Cirque du Soleil

Sarah McVanel
International Recognition, Culture, and Retention Expert

Peng Li
President and Principal Advisor, Luminous Penthouse Advisory Inc.
…and many more!
Please bring Photo ID and proof of employment in the industry to register and pick up your badge holder.
Attendee Registration & Badge Pick-up Hours:
Vancouver Convention Centre, West Building – Level 1
| Thursday, April 4 | 7:30 AM–5:00 PM |
| Friday, April 5 | 8:30 AM–4:00 PM |
Exhibitor Registration Hours:
Vancouver Convention Centre, West Building – Exhibit Level (downstairs)
| Thursday, April 4 | 7:30 AM–5:00 PM |
| Friday, April 5 | 8:30 AM–2:00 PM |
CHFA members attend the show for free! Not a member? Sign up onsite.
Access to CHFA NOW is just the beginning. Come by the CHFA Member Kiosk at registration to see if your company is eligible for membership and all the perks that are part of this community.




